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Steve GomezSteve Gomez
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4 Ways To Create A Collaborative Salon & Spa Culture

6 Ways To Build Your Add On Treatment Business

August 22, 2017

Every technician knows it’s important to build their add on business! Knowing and achieving are two different things! I won’t spend too much time talking about why this needs to happen. You already know this.

I am going give strategies to help you accomplish this.

Improve Consultations: Are you taking the time to ask them what they love about their look and how they would like to improve? Are you doing this every single service with them? Are you sharing your commitment to support them by recommending additional treatments that will give them the result they say they want? Be present to this and work on the type of questions you are asking. Craft how you will weave relevant add on recommendations into the picture.

Destroy “Time” Perceptions: Are you booked solid? If so, good for you! Are you letting that get in the way of making a recommendation you know they need because you don’t have the time in your schedule that day? Always make the recommendation, even if you don’t have the time that day you can offer them another date and time. Never, ever, let your busyness get in the way!

Strategic Promotions: Build marketing strategies that have you promote specialty services. These add on treatments need some attention. If you position them in your clients mind more consistently you increase the amount of clients interested in taking advantage of your offerings.

Add On Menu : Meet with the team and create an Add On menu. Come up with fun themes and names for the services. You can base it on colors of the rainbow, ice cream flavors or famous stars like “Marilyn Blonde” or “Lucy Red”. Display the menu in a cute frame and print them as an additional menu for clients to look at when they arrive! This can have a significant impact to cash flow.

Combine with VIP – Points Program: If you have a VIP program then offer additional points or rewards to VIP clients as an incentive to try add on treatments throughout the year.

Targeted Social Media Campaigns: Spread the word! Record short video that you can post on your social pages to teach different trends and techniques that lead to add on sales. The more you educate the better the chance you have of growing sales.

Take these strategies and “add” them to your business this month! Do your homework, take your time to create a solid, consistent brand message that support your clients to see the benefits of all the great services you offer!

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Steve Gomez Business Coach

If you have any questions don’t hesitate to contact me!

  • 7820 Meridian St • Chino, CA 91708
  • 909-597-5369
  • info@stephengomez.net
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@20beautynancy and I want to thank everyone who ca @20beautynancy and I want to thank everyone who came out and attended our classes these last two weeks in San Antonio and Columbus at the Premiere Shows. Thank you to @premierebeautyshows for your commitment to partner with us to help people grow both personally and professionally! Also a shoutout to @ameetkal and @glammaticpro for forging a partnership with us! Let’s all continue to elevate! #financialfitness #interdependentleadership #profit #salonprofit #spaprofit #salon #spa #saloncoach #spacoach #salonbusiness #liftuplife #elevate #speaker #author #catalyst #futurist #lovewhatyoudo
What an awesome and humbling 3 days supporting gre What an awesome and humbling 3 days supporting great people to grow their businesses! Thank you to @dmkinternational for partnering with @20beautynancy and I to transform businesses. We’re honored to play the part we can for them and you! To everyone we met and worked with, keep digging and elevating yourself and your dreams in this one life! Push yourself! You all, we all, deserve the very best that life affords us! Let’s get after it! #financialfitness #dmkinternational #dmk #liftuplife #lovewhatyoudo #elevate #catalyst #futurist #makeithappen #shifthappens #interdependentleadership #spa #spaowners #beautybusineascoach #spacoach #saloncoach #nasnpro #education #speaker #speakerlife
@20beautynancy and I are excited to support our in @20beautynancy and I are excited to support our industry this weekend in Orlando at the Premiere Show! Thank you as always to @premierebeautyshows for trusting our message. We are ready to rock! Come join us and grow your knowledge, systems, belief and confidence! See you there! #financialfitness #interdependentleadership #lovewhatyoudo #salon #spa #salonprofit #spaprofit #businesscoach #salonbusinesscoach #makeadifference #speaker #author #grind #liftuplife
You never get a second chance to make a great firs You never get a second chance to make a great first impression! 

Be sure you implement steps and guidelines that support the front desk to make specific recommendations that support cash flow growth for the business, empower them to feel a bigger part of the team and hit a home run throughout the clients whole experience with you!
A great way to elevate customer service is how you A great way to elevate customer service is how you dress and present yourself. 

Always be sharp, well-groomed and present a professional image before walking through the door. 

These little things make a BIG impression.
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 #SalonBusinessCoach #SpaBusinessCoach #InterdependentLeadership #StretchAndGrowGoals #customerservice
A Great Way to Exceed Your Financial Goals A grea A Great Way to Exceed Your Financial Goals

A great way to exceed your financial goals is to play the Booking Game! 

Begin each day by looking at who is on your books, analyze their last 3 visits to see purchasing patterns, what they are coming in for and what you could recommend to them that can help them and help you. 

Add up what is on the day and what is possible, and you will that you can exceed expectations for them and for you!
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 #managingexpenses #financialstability #financialsuccess #spa #SalonBusinessCoach #SpaBusinessCoach #FinancialFitness
Improving Retail Results by Tracking Sales You ca Improving Retail Results by Tracking Sales

You can improve your retail results by tracking what you sell and what you don't. 

Notice which products you sell based on client needs, your preference and your salon's goals. 

What should you be recommending more based on the services you provide? 

When you take the time to research this you will improve your customer service and your results.

Factors to Consider in Tracking Retail Sales
- Sales volume by product
- Sales volume by service
- Product preferences by client
- Sales goals and targets
Do you have a budget? One of the most important Do you have a budget? 

One of the most important steps any technician can take is to put a budget plan in place that helps to manage expenses and create a clear goal for what production goals need to be. 

Be sure you take the time to make this happen and improve your results and your quality of life too!

Tips for Effective Budgeting
 - Be realistic in setting goals and budget
 - Monitor expenses regularly
 - Adjust budget as needed
 - Seek professional advice if needed
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#budgetplan #financialstability #financialsuccess #managingexpenses #productiongoals #qualityoflife
When running a promotion for your customers, decor When running a promotion for your customers, decorate appropriately. Put shelf talkers everywhere a customer may be in your business. Think of fun collateral to accompany the shelf talkers. A little decoration goes a long way to stimulate the senses and add to the promotion.

Benefits of Decorating Appropriately
- Attracts attention and increases visibility
- Stimulates the senses and creates a memorable experience
- Reinforces branding and messaging
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#salon #spa #businesscoach #BoostYourBusiness #salonbusinesscoach #beautyindustry #salonowner #spaowner
It’s a wrap! Another successful Financial Fitnes It’s a wrap! Another successful Financial Fitness Workshop with @dmkinternational is in the books today here in Dallas! @20beautynancy and I are honored to partner with a great team of people to serve and support these awesome clinics to grow their knowledge and profits! Let’s elevate! #financialfitness #interdependentleadership #dmkinternational #dmk #dmktexas #clinicprofit #clinicfinance #elevate #liftuplife #lovewhatyoudo #speaker #author #catalyst #futurist
Do you have raving fans? Create your own fan pag Do you have raving fans? 

Create your own fan page and you will. 

Even if you work at a salon you can have your own page and further connect to your clients and your community. 

It will help them, your salon and you!
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#SGBC #salon #spa #clinic #liftuplife #educator #speaker #salonbusinesscoaching #spabusinesscoaching #businesscoach
The greatest use of life is to spend it on somethi The greatest use of life is to spend it on something that outlasts it. - William James

We only have a limited time on this earth, but our impact can be eternal. One of the greatest purposes of life is to dedicate ourselves to something that will outlast us - a cause, a legacy, a contribution to society.

 

 William James reminds us of the importance of using our time wisely and investing it in something that will make a lasting impact. What will you do with your time? How will you leave your mark on the world?

 

 Let's make the most of every moment and strive to create something that will outlast us.
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#trainingplan #SGBC #FinancialFitness #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic #salonprofit #spaprofit #liftuplife #educator #speaker #author #catalyst #futurist #beautybusiness #beautybiz
Are you looking for the right salon, spa or clinic Are you looking for the right salon, spa or clinic to work in?

Start by finding out what their vision for the future is and what they value.

Once you know what they believe in and where they want to go will help you see if you are aligned with them.

How will they train you and market you to support your growth? Is there a pathway to increase your income based on performance? 

What benefits do they offer? 

These questions will help you get the answers you need to make an informed choice that is right for you!
Evaluating the Salon's Vision and Values
 - Compare their vision and values to your own personal and professional goals
 - Consider their approach to employee development and client satisfaction
 - Evaluate their reputation and feedback from clients and employees
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#SGBC  #FinancialFitness #InterdependentLeadership #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic
Thank you to Allyson and her awesome team at @ally Thank you to Allyson and her awesome team at @allysonbrittany_aesthetics for hosting me today! You are all a great group of people who make a great impact in your community and I’m honored to play a small part in your growth! Thank you @dmk_northeast_tristate for joining us today! Your contributions always make a difference Sybil! Keep elevating! @dmkinternational @phorestsalonsoftware #spabusinesscoach #salonbusinesscoach #spa #clinic #dmk #lovewhatyoudo #teamwork #community #interdependentleadership #financialfitness #liftuplife #phorestsalonsoftware #makeadifference #author #speaker #educator #catalyst #futurist #elevate
Set goals that make you stretch and grow! If it Set goals that make you stretch and grow! 

If it doesn't make you uncomfortable, then then the odds are it won't get you as far as you can. 

A goal without a "By When" date is simply something you hope will happen. 

The moment you add a "By When" date you increase the odds of accomplishing what you say you want.

Tips for Setting a "By When" Date
- Make it specific and realistic
- Break it down into smaller goals and milestones
- Write it down and make it visible
- Share it with someone for accountability
- Celebrate progress and success along the way 
- Does it make you uncomfortable?
-Ask yourself how you will grow by accomplishing it?

#StretchAndGrowGoals #UncomfortableGoals #ByWhenGoals #AccomplishmentGoals #salon #spa #clinic #salonprofit #spaprofit #liftuplife #educator #speaker
Do you have a training plan in place? Be sure you Do you have a training plan in place? Be sure you create a 12 month plan that supports you to develop yourself and your team technically, personally and professionally.

Benefits of Having a Training Plan
 - Improves technical skills and knowledge
 - Enhances professional growth and advancement
 - Boosts confidence and job satisfaction
 - Increases productivity and performance

#trainingplan #SGBC #FinancialFitness #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic #salonprofit #spaprofit #liftuplife #educator #speaker #author #catalyst #futurist #beautybusiness #beautybiz
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