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Steve GomezSteve Gomez
Steve GomezSteve Gomez
  • About
  • Coaching
  • Training
  • Shop
  • Blog
  • Contact
  • COVID-19 Support
  • Operation Clean Slate

How Does Business Coaching Help a Salon or Spa?

Owning and operating a salon or spa often comes with a myriad of challenges and complexities, but within those, are always opportunities for growth. It takes a solid financial acumen, systems development, recruiting, and ability to train talent to seize these opportunities. It also takes an intelligent leader to guide a team towards their personal and professional goals.

Often, salon and spa owners excel in certain areas of operation, but struggle with others. All while being looked to by their team to have all the answers. Steve Gomez Business Coaching programs look to support leaders in their salons or spas by strengthening areas that need improvement; while seeing skyrocketing results in areas that are already excelling.

Steve works to tailor each coaching session to a client’s salon within five core areas.

salon spa finance

Finance Coaching for Salon and Spa Owners

Understand your numbers, track them consistently, and increase profitability.

Having a strong financial foundation is the most critical ingredient in successful salon operation.

With Steve’s coaching participants learn to:

  • Manage your profit & loss statement.
  • Understand the story that numbers are telling you.
  • Create a budget based on your current financials and future goals for the business.
  • Create sales & marketing goals based on your finances.
  • Build, execute, and monitor a 4-year cash flow projection.
  • Review and update pricing to support financial objectives.

Sales Coaching for Salon and Spa Owners

Set realistic goals, increase service sales, retail sales, client count, & retention.

Growing your sales is a clear sign from your customers that you are exceeding their expectations. It also serves as a morale booster for you and your team, while strengthening your salon or spa’s financial foundation.

Steve’s coaching program will help you:

  • Create sales goals based upon financial targets and projections.
  • Assist team members in creating sales targets that are based upon personal goals and company objectives.
  • Improv the client consultation to drive service, retail, and gift card sales.
  • Track sales.
  • Understand how to see the story your sales are telling you about performance.
  • Learn how to coach based on numbers, not
Sales Coaching for Salons and Spas
salon spa marketing

Marketing for Salon and Spa Owners

Build or strengthen your brand and implement promotions that work.

The marketing campaigns that are successful are an extension of the vision, mission, and values of your business. Successful marketing campaigns are also based on a strategic analysis of where the business is and where it needs growth.

Working with Steve will help you learn to:

  • Create marketing promotions based on financial and sales
  • Develop a 12-month marketing calendar complete with promotional materials.
  • Strengthen your salon or spa’s social media presence.
  • Track and troubleshoot your marketing programs to improve results.
  • Coach and support your team to successfully execute marketing objectives.

Operations Coaching for Salon and Spa Owners

Implement systems that strengthen your culture and increase staff retention.

You can have a clear understanding of your financial and sales objectives and build the best marketing campaigns, but their success will be dependent upon your company culture. Steve’s coaching program will teach you and your team how to strengthen that culture.

You will work with Steve to review and modify your:

  • Employee handbook, policies, and
  • Recruiting and interview process.
  • New hire orientation.
  • 12-month team training calendar.
  • Scripts to handle various customer service scenarios.
  • Front desk operations and systems.
salon spa operations
Leadership Coaching for Salon and Spa Owners

Leadership Coaching for Salon and Spa Owners

Learn how to build and lead a salon team that thrives!

Building a successful salon and spa will rely upon your commitment to transform your culture, enhance systems, and coach your team to execute.

Steve’s coaching program will teach you how to improve how you lead, including:

  • Leading based on the facts.
  • Leading a team instead of managing individuals.
  • How to have crucial coaching conversations.
  • How to delegate tasks and responsibilities.
  • Time management.
  • Promoting people from within.
  • Supporting the team to accomplish personal and company goals.
  • Elevating team involvement in business success.

How Long Are Salon & Spa Coaching Programs?

The salon and spa business coaching program requires a minimum time investment of nine months, and up to 18 months, based upon the work required. Steve will work with you to create a personalized plan based that works for you and the needs of your salon or spa.

I’m Ready to Make the Commitment!
Get Started
Steve Gomez Business Coach

If you have any questions don’t hesitate to contact me!

  • 7820 Meridian St • Chino, CA 91708
  • 909-597-5369
  • info@stephengomez.net
Tweets by SalonCoachSJG
I am honored to celebrate this day, 13 years ago, I am honored to celebrate this day, 13 years ago, where this amazing soul said yes to me! My @20beautynancy is such a beautiful soul and heart. She gives so much of herself and always puts others before her own needs. Our common values and core beliefs drive me and fill me with so much love for her! You light my path my Nancy! Always and forever. Happy Anniversary my love! #anniversay #13years #mywiferocks #mywifeishot
Point in the direction of your dreams and chase af Point in the direction of your dreams and chase after it with clarity, focus and determination! Never give up! Lean into what is uncomfortable! I have chased after mine and I am blessed to do what I do and co-create with my amazing wife @20beautynancy each and everyday. Be a seeker and move beyond obstacles, they are designed to be stepping stones! #lovewhatyoudo #salonbusinesscoach #spabusinesscoach #salonlife #spalife #profit #salonprofit #makeithappen #beauty #financialfitness #interdependentleadership #catalyst #futurist #liftuplife
Thank you to everyone who came to our classes thes Thank you to everyone who came to our classes these past 3 days at the @premiere_orlando show! You inspire @20beautynancy and I to keep working hard to serve your growth! It was great to see friends and get the uplifting support we need to be who we are and keep elevating no matter what comes our way! You know who you are! Let’s keep growing together! #premiereorlando2022 #salonbusinesscoach #spabusinesscoach #salon #spa #salonlife #liftuplife #financialfitness #interdependentleadership #lovewhatyoudo #speaker #author #catalyst #futurist #letsgrind
To coach and support others, first seek out suppor To coach and support others, first seek out support for yourself! #alwayslearning #alwaysgrowing #lovelife #liftuplife #salonbusinesscoach #spabusinesscoach #lovewhatyoudo #catalyst #futurist #speaker #author
A big thumps up to those that came today! Thank yo A big thumps up to those that came today! Thank you to @beautycertifiededucation @ukessteve and @stephenadamshair for having me come in today in Minneapolis! Great day! Let’s elevate! #salonbusinesscoach #spabusinesscoach #financialfitneas #interdependentleadership #lovewhatyoudo #speakerlife #author #grind #salon #spa #profit #salonprofit #salonowner #liftuplife #makeadifference
Great throw back of my Mom, myself and my cousin a Great throw back of my Mom, myself and my cousin at my dearly departed Grandma’s wedding back in 84-85. Can’t remember the year but must’ve been 14-15 years old then. My Mom looks awesome as always! Love her so much and so thankful for her and her care! Happy Mothers Day Mom!
Thank you to Lisa Langelier and her great team at Thank you to Lisa Langelier and her great team at City Salon in Tampa today! Great day of growth and team building! Let’s elevate! #salonbusinesscoach #salon #salonlife #liftuplife #roadwarrior #lovewhatyoudo #makeithappen #catalyst #futurist #author #speaker #speakerlife #financialfitness #interdependentleadership
Thank you to @kateilovehair for trusting me with y Thank you to @kateilovehair for trusting me with your awesome team @kateskuts What a great day of deep digging to elevate themselves and how they serve their community here in Bonita Springs FL! Let’s keep growing! #kateskuts #salonbusinesscoach #salonlove #salonlife #salon #liftuplife #financialfitness #interdependentleadership #bonitasprings #florida #catalyst #futurist #author #speakerlife #makeithappen
CONGRATS to @sueburkholder and @cindysutton78 on r CONGRATS to @sueburkholder and @cindysutton78 on retirement! I have spent 15 years as their business coach! And it is awesome to see them go out on top as being voted for Salon Today Top 200 yet again! So humbled and honored to have supported them to run such an awesome business! @salonarttiff was one of the best run in the business and they were both such great and dedicated leaders! All the very best my friends! So great to see you both & celebrate yesterday! #retirement #retiretherightway #salonbusinesscoach #spabusinesscoach #salon #spa #salonlife #financialfitness #salonarttiff #lovewhatyoudo #makeadifference #liftuplife #author #speaker #profit #prosperity
I had a great day yesterday with the team from @ha I had a great day yesterday with the team from @hairdreams.salon  in Mount Joy, PA. Thank you to Melody for having me! Let’s elevate! #salonbusinesscoach #spabusinesscoach #salon #salonlife #lovewhatyoudo #catalyst #futurist #speaker #author
Had an awesome day with the team from @millenniasa Had an awesome day with the team from @millenniasalon in Easton, PA today! A great way to keep the great energy gained from the Art of Business event with @ethos_beauty alive and well! Rena and her team are committed to growth and their community and we’re honored to support them! Let’s elevate! #salonbusinesscoach #spabusinesscoach #salon #spa #salonlife #milenniasalon #ethosbeautypartners #lovewhatyoudo #liftuplife #financialfitness #interdependentleadership #author #speaker #grind #catalyst #futurist
Thank you @ethos_beauty for having @20beautynancy Thank you @ethos_beauty for having @20beautynancy and I play a small part in such an awesome weekend! Thank you to everyone that came out and committed to grow their businesses! You inspired us! Let’s keep elevating! #salonbusinesscoach #spabusinesscoach #financialfitness #interdependentleadership #ethosbeautypartners #salon #salonlife #author #speakerlife #lovewhatyoudo #grind #catalyst #futurist #liftuplife
Another awesome Financial Fitness Workshop with @d Another awesome Financial Fitness Workshop with @dmkinternational. Thank you to those that came and grew their knowledge and their companies and to Drew Coleman and his team for hosting us and for @20beautynancy for all she does to make these workshops so impactful! Let’s elevate! #financialfitness #interdependentleadership #dmkinternational #spabusinesscoach #profit #lovewhatyoudo #grind #catalyst #futurist #believe #liftuplife
Always honored to serve our great industry and it Always honored to serve our great industry and it was great to be back at @ibs_shows in NYC this past weekend! Thank you to all who attended and made the commitment to grow! Thank you to @tashvibe13 for having us and a huge thank you to @20beautynancy for being there and lifting me up! Let’s elevate! #ibsnyc #salonbusinesscoach #spabusinesscoach #lovewhatyoudo #speaker #author #bigapple #grind #liftuplife #financialfitness #interdependentleadership #salon #spa #beautybusiness
@20beautynancy and I are pumped to present this im @20beautynancy and I are pumped to present this important class on Monday 3/14 at 12:15 EST in NYC at the IBS New York show! Thank you to @ibs_shows and @tashvibe13 for having us. If you are looking to find the right people and be prepared to help them grow in your culture you won’t want to miss this class! See you there! #salonbusinesscoach #spabusinesscoach #ibsny #recruiting #interdependentleadership #financialfitness #elevate #speaker #author #catalyst #futurist #lovewhatyoudo #grind #makeithappen
@20beautynancy and I are honored to be coming back @20beautynancy and I are honored to be coming back to NYC to teach 4 classes at this years @ibs_shows Thank you @tashvibe13 for having us! This class is one of my faves to teach! Come learn how to price your services to create more profit and confidence too! See you there! #ibsnyc2022 #financialfitness #salonbusinesscoach #spabusinesscoach #interdependentleadership #salon #spa #hairdresser #stylist #profit #catlyst #futurist #liftuplife #speaker #speakerlife #author #lovewhatyoudo
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