How Does Business Coaching Help a Salon or Spa?

Owning and operating a salon or spa often comes with a myriad of challenges and complexities, but within those, are always opportunities for growth. It takes a solid financial acumen, systems development, recruiting, and ability to train talent to seize these opportunities. It also takes an intelligent leader to guide a team towards their personal and professional goals.

Often, salon and spa owners excel in certain areas of operation, but struggle with others. All while being looked to by their team to have all the answers. Steve Gomez Business Coaching programs look to support leaders in their salons or spas by strengthening areas that need improvement; while seeing skyrocketing results in areas that are already excelling.

Steve works to tailor each coaching session to a client’s salon within five core areas.

Finance Coaching for Salon and Spa Owners

Understand your numbers, track them consistently, and increase profitability.

Having a strong financial foundation is the most critical ingredient in successful salon operation.

With Steve’s coaching participants learn to:

Manage your profit & loss statement.
Understand the story that numbers are telling you.
Create a budget based on your current financials and future goals for the business.
Create sales & marketing goals based on your finances.
Build, execute, and monitor a 4-year cash flow projection.
Review and update pricing to support financial objectives.

Sales Coaching for Salon and Spa Owners

Set realistic goals, increase service sales, retail sales, client count, & retention.

Growing your sales is a clear sign from your customers that you are exceeding their expectations. It also serves as a morale booster for you and your team, while strengthening your salon or spa’s financial foundation.

Steve’s coaching program will help you:

Create sales goals based upon financial targets and projections.
Assist team members in creating sales targets that are based upon personal goals and company objectives.
Improv the client consultation to drive service, retail, and gift card sales.
Track sales.
Understand how to see the story your sales are telling you about performance.
Learn how to coach based on numbers, not

Marketing for Salon and Spa Owners

Build or strengthen your brand and implement promotions that work.

The marketing campaigns that are successful are an extension of the vision, mission, and values of your business. Successful marketing campaigns are also based on a strategic analysis of where the business is and where it needs growth.

Working with Steve will help you learn to:

Create marketing promotions based on financial and sales
Develop a 12-month marketing calendar complete with promotional materials.
Strengthen your salon or spa’s social media presence.
Track and troubleshoot your marketing programs to improve results.
Coach and support your team to successfully execute marketing objectives.

Operations Coaching for Salon and Spa Owners

Implement systems that strengthen your culture and increase staff retention.

You can have a clear understanding of your financial and sales objectives and build the best marketing campaigns, but their success will be dependent upon your company culture. Steve’s coaching program will teach you and your team how to strengthen that culture.

You will work with Steve to review and modify your:

Employee handbook, policies, and
Recruiting and interview process.
New hire orientation.
12-month team training calendar.
Scripts to handle various customer service scenarios.
Front desk operations and systems.

Leadership Coaching for Salon and Spa Owners

Learn how to build and lead a salon team that thrives!

Building a successful salon and spa will rely upon your commitment to transform your culture, enhance systems, and coach your team to execute.

Steve’s coaching program will teach you how to improve how you lead, including:

Leading based on the facts.
Leading a team instead of managing individuals.
How to have crucial coaching conversations.
How to delegate tasks and responsibilities.
Time management.
Promoting people from within.
Supporting the team to accomplish personal and company goals.
Elevating team involvement in business success.

How Long Are Salon & Spa Coaching Programs?

The salon and spa business coaching program requires a minimum time investment of nine months, and up to 18 months, based upon the work required. Steve will work with you to create a personalized plan based that works for you and the needs of your salon or spa.

I’m Ready to Make the Commitment!

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