Steve Gomez Business Coaching is committed to supporting the growth of salon and spa professionals. Business landscapes are constantly shifting and evolving, and that means businesses must evolve with it. Steve’s goal is to provide salon and spa owners with a transformative experience that makes them think, reflect, adapt, and drive change within themselves first and then their business second.
The company operates under the belief that success is a mindset, and when business owners create that shift within themselves, they can easily project it onto their employees and brand. Steve loves working with clients who match his enthusiasm, as those clients are the ones who grow exponentially both personally and professionally.
Core Values
Service
Integrity
Results
Innovation
Community
Who is Steve Gomez?
Steve’s experience as a spa and salon business coach and trainer spans over twenty-six years. With a background in marketing, communications, and business operations, Steve is personally responsible for providing hundreds of salon and spa professionals and corporations with guidance that has made a significant impact in their business. Through his business trainings and systems, Steve’s clients have been able to increase sales, streamline operations, expand profits, and develop key leadership skills.
Recognized as one of the top experts on business systems in the beauty and wellness industry, Steve has delivered over 700 salon and spa trainings and seminars to over 300,000 people from all over the globe. Steve has written business training books and manuals on marketing, business planning, sales growth, and inventory management for Milady, the premier source of innovation education resources in Cosmetology. His articles have been published hundreds of times and in six different countries. He has served annually as judge of the North American Hairstyling Awards (NAHA) Salon MBA category.
In 2016, Steve launched Stephen Gomez Business Coaching to further his passion of supporting beauty professionals looking to reach their maximum potential in both their business and personal lives. His training for salons and spas enhances financial and operational functionality while strengthening the culture of the business through leadership development.
Steve has also worked as a subject matter expert, content developer, and writer for beauty companies such as Milady, Sola Salon Suites, and the Professional Beauty Association (PBA). He recently published two new ebooks, Financial Fitness: Systems to Increase Profitability in Your Salon or Spa and Interdependent Leadership: Creating a Salon Culture of Inclusive Growth.
In 2018, Steve partnered with L’anza Healing Haircare to create and facilitate L’anza’s Code of Business Program worldwide as a Business Development Coach.
Meet Russel Thompson
Russel came to work for Steve Gomez Business Coaching In 2018. As a former salon owner and with 14 years as a business trainer, he lends a tremendous amount of experience and professionalism in the area of salon and spa operations. Russel’s strengths are in helping businesses create a supportive culture and improving bottom lines with a strong service cycle.
Russel has worked within the industry for over 30 years. After 2 years in college, Russel realized that his passion was in the beauty industry and opened his first salon in 1995. After much struggle in hiring top talent, creating a sustainable salon culture, and not understanding the financial structures that make business thrive, he closed his doors.
He met Steve Gomez in 2005 and worked through his business coaching system which drove Russel to open a new salon in 2007. Even with the tough economy, Russel was able to grow Carmichael Salon into a million dollar business.
Understanding the difficulty of running a small business profitably and trying to balance a personal life, Russel began helping other salon owners find new ways to streamline their processes and make more time for themselves.
When Russel isn’t in the salon or working with his coaching clients, he can be found exploring New York City with his two dogs and partner.
