Steve Gomez Business Coaching is committed to supporting the growth of salon and spa professionals. Business landscapes are constantly shifting and evolving, and that means businesses must evolve with it. Steve’s goal is to provide salon and spa owners with a transformative experience that makes them think, reflect, adapt, and drive change within themselves first and then their business second.
The company operates under the belief that success is a mindset, and when business owners create that shift within themselves, they can easily project it onto their employees and brand. Steve loves working with clients who match his enthusiasm, as those clients are the ones who grow both personally and professionally.
Core Values
Service
Integrity
Results
Innovation
Community
Who is Steve Gomez?
Steve’s experience as a spa and salon business coach and trainer spans over thirty years. With a background in marketing, communications, and business operations, Steve is personally responsible for providing hundreds of salon and spa professionals and corporations with guidance that has made a significant impact in their business. Through his business trainings and systems, Steve’s clients have been able to increase sales, streamline operations, expand profits, and develop key leadership skills.
Recognized as one of the top experts on business systems in the beauty and wellness industry, Steve has delivered over 900 salon and spa trainings and seminars to over 400,000 people from all over the globe. Steve has written business training books and manuals on marketing, business planning, sales growth, and inventory management for Milady, the premier source of innovation education resources in Cosmetology. His articles have been published in six different countries. He has served annually as judge of the North American Hairstyling Awards (NAHA) Salon MBA category.
In 2016, Steve launched Stephen Gomez Business Coaching to further his passion of supporting beauty professionals looking to reach their maximum potential in both their business and personal lives. His training for salons and spas enhances financial and operational functionality while strengthening the culture of the business through leadership development.
Steve has also worked as a subject matter expert, content developer, and writer for beauty companies such as Milady, Sola Salon Suites, L’anza Healing Haircare, DMK International and the Professional Beauty Association (PBA). He has published two new eBooks, Financial Fitness: Systems to Increase Profitability in Your Salon or Spa and Interdependent Leadership: Creating a Salon Culture of Inclusive Growth and is working on his third book, The Service Cycle: Important Touchpoints That Drive Long Term Client Retention & Profit!
Steve also serves as an advisor to The Sensory Safe Salon & Spa, a non-profit that develops curriculum that teaches industry professionals to notice the signs of someone on the spectrum of autism and how to serve them with dignity and respect.
Michele Muehls
Michele has been a technician and mentor for over three decades in the beauty & wellness industry and has utilized her talent by dedicating her time to developing stylists as well as salon and spa owners. She believes that it is important to continue to give back to the industry that has given her so much.
Having owned a salon for 22 years, Michele has a passion for coaching and serving as she shares her knowledge and experiences. She has a special way of connecting and communicating to help salon and spa professionals develop confidence, guest growth support and business success.
She completed her BA from California State University San Bernardino and then went on to earn her MBA with an emphasis in finance from the University of Redlands. Her dedication to both education and the beauty industry are unparalleled.
As a wife, mom, and business owner, Michele strives to consistently provide a high level of customer service in the education she delivers. Her commitment to coaching clients is to serve at a high level by helping them create their best life through education and personal growth.