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Steve GomezSteve Gomez
Steve GomezSteve Gomez
  • About
  • Coaching
  • Training
  • Shop
  • Blog
  • Contact
  • COVID-19 Support
  • Operation Clean Slate

Grow as a leader, prioritize and achieve more balance. Increase sales, client traffic and profitability in your salon or spa.

Salon & Spa Business Coaching, Training & Seminars

Steve Gomez is a professional salon and spa business coach who offers systems and solutions to help stylists and owners grow as artists, professionals, and leaders. His proven turnkey systems are backed by over twenty-five years of professional salon marketing, communications, and operations.

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hair salon owner

How Can Business Coaching Help My Salon?

Business coaching takes a holistic approach to developing, running, and owning a successful hair salon and spa. Where many professionals excel in certain business operations, there is almost always an area of need that is overlooked. Steve Gomez Business Coaching works to reinforce the strengths of a business owner and then identifies weaknesses to address for the future.

Salon/Spa Business Coaching

Salon & Spa Business Coaching

From Salon Finance to Spa Operations, and everything in between, these professional coaching sessions are designed for the individual client and their business success and challenges.

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Live Training and Seminars

Live Seminars & Trainings

Steve is committed to creating an atmosphere that helps each participant grow personally and work to identify and maximize their strengths while finding ways to address their weaknesses.

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Steve Gomez Store

On-Demand Business Systems

Shop a collection of Steve’s turnkey systems and solutions expertly designed to help grow a business in today’s highly competitive and ever-changing industry and economy.

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I’m Ready to Grow My Salon or Spa!
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Find Your Voice with Steve Gomez Business Coaching

Steve has cultivated a myriad of tools to help the salon owner. Here are the most recent articles geared to becoming a better stylist, owner, and professional.

7 Principles To Building A Successful Career!

Your Business Is NOT In Recess!

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Retirement savings

3 Ways Beauty Industry Technicians Can Plan For Retirement!

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4 Ways To Be An Inclusive Leader!

Assessable Leadership!

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@saloncoachsjg

You never get a second chance to make a great firs You never get a second chance to make a great first impression! Be sure you implement steps and guidelines that support the front desk to make specific recommendations that support cash flow growth for the business, empower them to feel a bigger part of the team and hit a home run throughout the clients whole experience with you!
A great way to elevate customer service is how you A great way to elevate customer service is how you dress and present yourself. Always be sharp, well-groomed and present a professional image before walking through the door. These little things make a BIG impression. . . . . #SalonBusinessCoach #SpaBusinessCoach #InterdependentLeadership #StretchAndGrowGoals #customerservice
A Great Way to Exceed Your Financial Goals A grea A Great Way to Exceed Your Financial Goals A great way to exceed your financial goals is to play the Booking Game! Begin each day by looking at who is on your books, analyze their last 3 visits to see purchasing patterns, what they are coming in for and what you could recommend to them that can help them and help you. Add up what is on the day and what is possible, and you will that you can exceed expectations for them and for you! . . . . #managingexpenses #financialstability #financialsuccess #spa #SalonBusinessCoach #SpaBusinessCoach #FinancialFitness
Improving Retail Results by Tracking Sales You ca Improving Retail Results by Tracking Sales You can improve your retail results by tracking what you sell and what you don't. Notice which products you sell based on client needs, your preference and your salon's goals. What should you be recommending more based on the services you provide? When you take the time to research this you will improve your customer service and your results. Factors to Consider in Tracking Retail Sales - Sales volume by product - Sales volume by service - Product preferences by client - Sales goals and targets
Do you have a budget? One of the most important Do you have a budget? One of the most important steps any technician can take is to put a budget plan in place that helps to manage expenses and create a clear goal for what production goals need to be. Be sure you take the time to make this happen and improve your results and your quality of life too! Tips for Effective Budgeting - Be realistic in setting goals and budget - Monitor expenses regularly - Adjust budget as needed - Seek professional advice if needed . . . . . #budgetplan #financialstability #financialsuccess #managingexpenses #productiongoals #qualityoflife
When running a promotion for your customers, decor When running a promotion for your customers, decorate appropriately. Put shelf talkers everywhere a customer may be in your business. Think of fun collateral to accompany the shelf talkers. A little decoration goes a long way to stimulate the senses and add to the promotion. Benefits of Decorating Appropriately - Attracts attention and increases visibility - Stimulates the senses and creates a memorable experience - Reinforces branding and messaging . . . . . #salon #spa #businesscoach #BoostYourBusiness #salonbusinesscoach #beautyindustry #salonowner #spaowner
It’s a wrap! Another successful Financial Fitnes It’s a wrap! Another successful Financial Fitness Workshop with @dmkinternational is in the books today here in Dallas! @20beautynancy and I are honored to partner with a great team of people to serve and support these awesome clinics to grow their knowledge and profits! Let’s elevate! #financialfitness #interdependentleadership #dmkinternational #dmk #dmktexas #clinicprofit #clinicfinance #elevate #liftuplife #lovewhatyoudo #speaker #author #catalyst #futurist
Do you have raving fans? Create your own fan pag Do you have raving fans? Create your own fan page and you will. Even if you work at a salon you can have your own page and further connect to your clients and your community. It will help them, your salon and you! . . . . #SGBC #salon #spa #clinic #liftuplife #educator #speaker #salonbusinesscoaching #spabusinesscoaching #businesscoach
The greatest use of life is to spend it on somethi The greatest use of life is to spend it on something that outlasts it. - William James We only have a limited time on this earth, but our impact can be eternal. One of the greatest purposes of life is to dedicate ourselves to something that will outlast us - a cause, a legacy, a contribution to society.    William James reminds us of the importance of using our time wisely and investing it in something that will make a lasting impact. What will you do with your time? How will you leave your mark on the world?    Let's make the most of every moment and strive to create something that will outlast us. . . . . #trainingplan #SGBC #FinancialFitness #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic #salonprofit #spaprofit #liftuplife #educator #speaker #author #catalyst #futurist #beautybusiness #beautybiz
Are you looking for the right salon, spa or clinic Are you looking for the right salon, spa or clinic to work in? Start by finding out what their vision for the future is and what they value. Once you know what they believe in and where they want to go will help you see if you are aligned with them. How will they train you and market you to support your growth? Is there a pathway to increase your income based on performance? What benefits do they offer? These questions will help you get the answers you need to make an informed choice that is right for you! Evaluating the Salon's Vision and Values - Compare their vision and values to your own personal and professional goals - Consider their approach to employee development and client satisfaction - Evaluate their reputation and feedback from clients and employees . . . . #SGBC #FinancialFitness #InterdependentLeadership #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic
Thank you to Allyson and her awesome team at @ally Thank you to Allyson and her awesome team at @allysonbrittany_aesthetics for hosting me today! You are all a great group of people who make a great impact in your community and I’m honored to play a small part in your growth! Thank you @dmk_northeast_tristate for joining us today! Your contributions always make a difference Sybil! Keep elevating! @dmkinternational @phorestsalonsoftware #spabusinesscoach #salonbusinesscoach #spa #clinic #dmk #lovewhatyoudo #teamwork #community #interdependentleadership #financialfitness #liftuplife #phorestsalonsoftware #makeadifference #author #speaker #educator #catalyst #futurist #elevate
Set goals that make you stretch and grow! If it Set goals that make you stretch and grow! If it doesn't make you uncomfortable, then then the odds are it won't get you as far as you can. A goal without a "By When" date is simply something you hope will happen. The moment you add a "By When" date you increase the odds of accomplishing what you say you want. Tips for Setting a "By When" Date - Make it specific and realistic - Break it down into smaller goals and milestones - Write it down and make it visible - Share it with someone for accountability - Celebrate progress and success along the way - Does it make you uncomfortable? -Ask yourself how you will grow by accomplishing it? #StretchAndGrowGoals #UncomfortableGoals #ByWhenGoals #AccomplishmentGoals #salon #spa #clinic #salonprofit #spaprofit #liftuplife #educator #speaker
Do you have a training plan in place? Be sure you Do you have a training plan in place? Be sure you create a 12 month plan that supports you to develop yourself and your team technically, personally and professionally. Benefits of Having a Training Plan - Improves technical skills and knowledge - Enhances professional growth and advancement - Boosts confidence and job satisfaction - Increases productivity and performance #trainingplan #SGBC #FinancialFitness #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic #salonprofit #spaprofit #liftuplife #educator #speaker #author #catalyst #futurist #beautybusiness #beautybiz
Every meeting you conduct should have guidelines a Every meeting you conduct should have guidelines and a timeline. Take the time to put together your agenda and stick to it. Be sure you train your team on what the rules are and hold them to account when needed. Get the team involved by assigning homework prior to the meeting to get them more engaged. You'll see an increase in productive energy arise from your meetings when you do. #SGBC #FinancialFitness #Interdependent Leadership #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic #meetingguidelines #timemanagement #teamtraining #homeworkprior #productivityboost
. . . . .#salonbusinesscoach #spabusinesscoach #sa . . . . .#salonbusinesscoach #spabusinesscoach #salon #spa #profit #financialfitness #raiseyourprices
If you are a single owner/operator... ...you sho If you are a single owner/operator... ...you should add your personal expenses in with your business expenses when you are creating your budget. This way you have a sound financial plan that accounts for what you need to produce to prosper. Benefits of Including Personal Expenses in Your Business Budget - Provides a more accurate picture of your financial situation - Helps avoid overspending or underestimating expenses - Enables you to set realistic goals and targets - Helps ensure long-term financial stability and success . . . . . #SGBC #FinancialFitness #Interdependent Leadership #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic
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Steve Gomez Business Coach

If you have any questions don’t hesitate to contact me!

  • 7820 Meridian St • Chino, CA 91708
  • 909-597-5369
  • info@stephengomez.net
Tweets by SalonCoachSJG
You never get a second chance to make a great firs You never get a second chance to make a great first impression! Be sure you implement steps and guidelines that support the front desk to make specific recommendations that support cash flow growth for the business, empower them to feel a bigger part of the team and hit a home run throughout the clients whole experience with you!
A great way to elevate customer service is how you A great way to elevate customer service is how you dress and present yourself. Always be sharp, well-groomed and present a professional image before walking through the door. These little things make a BIG impression. . . . . #SalonBusinessCoach #SpaBusinessCoach #InterdependentLeadership #StretchAndGrowGoals #customerservice
A Great Way to Exceed Your Financial Goals A grea A Great Way to Exceed Your Financial Goals A great way to exceed your financial goals is to play the Booking Game! Begin each day by looking at who is on your books, analyze their last 3 visits to see purchasing patterns, what they are coming in for and what you could recommend to them that can help them and help you. Add up what is on the day and what is possible, and you will that you can exceed expectations for them and for you! . . . . #managingexpenses #financialstability #financialsuccess #spa #SalonBusinessCoach #SpaBusinessCoach #FinancialFitness
Improving Retail Results by Tracking Sales You ca Improving Retail Results by Tracking Sales You can improve your retail results by tracking what you sell and what you don't. Notice which products you sell based on client needs, your preference and your salon's goals. What should you be recommending more based on the services you provide? When you take the time to research this you will improve your customer service and your results. Factors to Consider in Tracking Retail Sales - Sales volume by product - Sales volume by service - Product preferences by client - Sales goals and targets
Do you have a budget? One of the most important Do you have a budget? One of the most important steps any technician can take is to put a budget plan in place that helps to manage expenses and create a clear goal for what production goals need to be. Be sure you take the time to make this happen and improve your results and your quality of life too! Tips for Effective Budgeting - Be realistic in setting goals and budget - Monitor expenses regularly - Adjust budget as needed - Seek professional advice if needed . . . . . #budgetplan #financialstability #financialsuccess #managingexpenses #productiongoals #qualityoflife
When running a promotion for your customers, decor When running a promotion for your customers, decorate appropriately. Put shelf talkers everywhere a customer may be in your business. Think of fun collateral to accompany the shelf talkers. A little decoration goes a long way to stimulate the senses and add to the promotion. Benefits of Decorating Appropriately - Attracts attention and increases visibility - Stimulates the senses and creates a memorable experience - Reinforces branding and messaging . . . . . #salon #spa #businesscoach #BoostYourBusiness #salonbusinesscoach #beautyindustry #salonowner #spaowner
It’s a wrap! Another successful Financial Fitnes It’s a wrap! Another successful Financial Fitness Workshop with @dmkinternational is in the books today here in Dallas! @20beautynancy and I are honored to partner with a great team of people to serve and support these awesome clinics to grow their knowledge and profits! Let’s elevate! #financialfitness #interdependentleadership #dmkinternational #dmk #dmktexas #clinicprofit #clinicfinance #elevate #liftuplife #lovewhatyoudo #speaker #author #catalyst #futurist
Do you have raving fans? Create your own fan pag Do you have raving fans? Create your own fan page and you will. Even if you work at a salon you can have your own page and further connect to your clients and your community. It will help them, your salon and you! . . . . #SGBC #salon #spa #clinic #liftuplife #educator #speaker #salonbusinesscoaching #spabusinesscoaching #businesscoach
The greatest use of life is to spend it on somethi The greatest use of life is to spend it on something that outlasts it. - William James We only have a limited time on this earth, but our impact can be eternal. One of the greatest purposes of life is to dedicate ourselves to something that will outlast us - a cause, a legacy, a contribution to society.    William James reminds us of the importance of using our time wisely and investing it in something that will make a lasting impact. What will you do with your time? How will you leave your mark on the world?    Let's make the most of every moment and strive to create something that will outlast us. . . . . #trainingplan #SGBC #FinancialFitness #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic #salonprofit #spaprofit #liftuplife #educator #speaker #author #catalyst #futurist #beautybusiness #beautybiz
Are you looking for the right salon, spa or clinic Are you looking for the right salon, spa or clinic to work in? Start by finding out what their vision for the future is and what they value. Once you know what they believe in and where they want to go will help you see if you are aligned with them. How will they train you and market you to support your growth? Is there a pathway to increase your income based on performance? What benefits do they offer? These questions will help you get the answers you need to make an informed choice that is right for you! Evaluating the Salon's Vision and Values - Compare their vision and values to your own personal and professional goals - Consider their approach to employee development and client satisfaction - Evaluate their reputation and feedback from clients and employees . . . . #SGBC #FinancialFitness #InterdependentLeadership #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic
Thank you to Allyson and her awesome team at @ally Thank you to Allyson and her awesome team at @allysonbrittany_aesthetics for hosting me today! You are all a great group of people who make a great impact in your community and I’m honored to play a small part in your growth! Thank you @dmk_northeast_tristate for joining us today! Your contributions always make a difference Sybil! Keep elevating! @dmkinternational @phorestsalonsoftware #spabusinesscoach #salonbusinesscoach #spa #clinic #dmk #lovewhatyoudo #teamwork #community #interdependentleadership #financialfitness #liftuplife #phorestsalonsoftware #makeadifference #author #speaker #educator #catalyst #futurist #elevate
Set goals that make you stretch and grow! If it Set goals that make you stretch and grow! If it doesn't make you uncomfortable, then then the odds are it won't get you as far as you can. A goal without a "By When" date is simply something you hope will happen. The moment you add a "By When" date you increase the odds of accomplishing what you say you want. Tips for Setting a "By When" Date - Make it specific and realistic - Break it down into smaller goals and milestones - Write it down and make it visible - Share it with someone for accountability - Celebrate progress and success along the way - Does it make you uncomfortable? -Ask yourself how you will grow by accomplishing it? #StretchAndGrowGoals #UncomfortableGoals #ByWhenGoals #AccomplishmentGoals #salon #spa #clinic #salonprofit #spaprofit #liftuplife #educator #speaker
Do you have a training plan in place? Be sure you Do you have a training plan in place? Be sure you create a 12 month plan that supports you to develop yourself and your team technically, personally and professionally. Benefits of Having a Training Plan - Improves technical skills and knowledge - Enhances professional growth and advancement - Boosts confidence and job satisfaction - Increases productivity and performance #trainingplan #SGBC #FinancialFitness #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic #salonprofit #spaprofit #liftuplife #educator #speaker #author #catalyst #futurist #beautybusiness #beautybiz
Every meeting you conduct should have guidelines a Every meeting you conduct should have guidelines and a timeline. Take the time to put together your agenda and stick to it. Be sure you train your team on what the rules are and hold them to account when needed. Get the team involved by assigning homework prior to the meeting to get them more engaged. You'll see an increase in productive energy arise from your meetings when you do. #SGBC #FinancialFitness #Interdependent Leadership #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic #meetingguidelines #timemanagement #teamtraining #homeworkprior #productivityboost
. . . . .#salonbusinesscoach #spabusinesscoach #sa . . . . .#salonbusinesscoach #spabusinesscoach #salon #spa #profit #financialfitness #raiseyourprices
If you are a single owner/operator... ...you sho If you are a single owner/operator... ...you should add your personal expenses in with your business expenses when you are creating your budget. This way you have a sound financial plan that accounts for what you need to produce to prosper. Benefits of Including Personal Expenses in Your Business Budget - Provides a more accurate picture of your financial situation - Helps avoid overspending or underestimating expenses - Enables you to set realistic goals and targets - Helps ensure long-term financial stability and success . . . . . #SGBC #FinancialFitness #Interdependent Leadership #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic
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