As we move into Autumn there are plenty of opportunities to showcase how you can support your clients to utilize services or products that benefit them. The slow transition into colder and gloomier weather impacts hair color and health, as well as skin care.
One way to help clients make the transition is by offering consumer clinics. Schedule a 1-2 hour session at no cost to your clients where they can come and get instruction on different services and products that will benefit them during the season.
Preparation will play a big role in a successful clinic. Work with your manufacturers and distributors to offer specials, packages or discounts for the clients that attend. They may also send an expert out to your business to teach your team prior to the clinic.
Schedule the clinic on a low volume evening or on a Sunday afternoon to increase potential attendance. Market the clinic at least 2-3 weeks prior via signage, post cards, shelf talkers and social media.
If you own a salon and spa, you can create a “Fall Clinic Series” throughout September and October. For example, week one can be a skin care clinic, week two can be hands and feet and delivered by your nail technicians, week three and four hair and color.
During the clinic entice your attendees to post on Instagram and Facebook. Have them hash tag your salon name and fall clinic series to provide further exposure. Reward them with a free travel size product based around the service you are showcasing.
Moving forward, offer these clinics with each change of season. It can become a staple of your business, something you become known for. It will strengthen your brand, serve your clients and boost your sales. Start planning today and have a great fall!