• About
  • Coaching
  • Training
  • Shop
  • Blog
  • Contact
  • COVID-19 Support
  • Operation Clean Slate
Steve GomezSteve Gomez
Steve GomezSteve Gomez
  • About
  • Coaching
  • Training
  • Shop
  • Blog
  • Contact
  • COVID-19 Support
  • Operation Clean Slate
How To Keep Your Retail Profit!

Plan Your Day & Double Your Day!

July 30, 2020

As salons and spas are reopened now there is a new way of operating the business unlike we have ever seen. In the hustle & bustle of running the operation I am seeing that important steps are being missed, particularly recommending needed add on services and retail.

I have created a Recovery Menu and it’s here on my website on the Operation Clean Slate page. This resource will provide a visual reminder for the team to make relevant recommendations as well as be an educational resource for clients to learn why they need these treatments and products. Please grab, print it and use it every client, every time. If you have questions just email me and I will help.

While this tool will make an impact, it is not as important as doing something every technician should be doing everyday, covid or not, and that’s making a plan for the day before it begins!

I have a client that I coach and she faced a similar issue so we focused on planning and it made all the difference. I had her send me the following information at the beginning of last week:

  • list of each client including what they were scheduled for and how much that was
  • what she would recommend each client in services and retail that was relevant for them and how much additional income that would produce

At the end of the week I had her send me her results. She blew away her goals!

  • 9 of 13 clients purchased retail last week which was 69.23% and her retail average ticket was $61.46!
  • Of the 13 people who came in she had $1,285 dollars on the schedule. She ended the week with $2,369!! An increase of $1,084 dollars!
    8 of the 13 clients added on services based on her recommendations. That’s 61.54%. Stellar!

I asked her if it was any harder for her and she said no. She also shared that it made her more grounded, in control, disciplined and confident! In this day and age of uncertainty this is exactly what we all should strive for!

This should remind us all that if we take a few minutes to think about what the optimum service experience needs to be for our clients they will be served and have their expectations exceeded while the business grows and it doesn’t have to be hard at all!

Get to planning and make the impact your clients and your business need! You got this!

Share
0

You also might be interested in

6 Things To Work On Before You Hire Your Next Team Member

6 Things To Work On Before You Hire Your Next Team Member

Feb 27, 2017

Here’s a taste of six areas I will addressing in[...]

4 Ways To Be An Inclusive Leader!

4 Ways To Be An Inclusive Leader!

Jan 25, 2018

Running a successful salon or spa is a daily experience[...]

Financially Fit

Upselling & Retailing? You Have All The Time In The World!

Jun 13, 2019

As a business coach I often hear salon professionals state[...]

Leave a Reply

Your email is safe with us.
Cancel Reply

Steve Gomez Business Coach

If you have any questions don’t hesitate to contact me!

  • 7820 Meridian St • Chino, CA 91708
  • 909-597-5369
  • info@stephengomez.net
Tweets by SalonCoachSJG
Join my friend Nikki Towbridge on Facebook live at Join my friend Nikki Towbridge on Facebook live at 10 am PST, 1 pm EST as we walk through your PPP questions and I update you on new templates and support steps to come back even stronger! We’re here to support you! #salonbusinesscoach #salon #salonowners #salonsolutions #spa #financialfitness #interdependentleadership #operationcleanslate #nikkitowbridge #thestatementsproject #lanza #lanzalove #hairbrained #salontoday #btc #modernsalon #makeadifference #stayhome #staysafeandelevate
Just over 12 hours to go and we will keep supporti Just over 12 hours to go and we will keep supporting our friends in Italy! Tune in in the @lanzaitalia page! Global crisis calling for perspective, ideation, strength and fight! Let’s do this Italia! #lanzahealinghaircare #salonbusinesscoach #lanzacodeofbusiness #fightcovid #salon #stuliat #salonlife #salonlove #salongrowth #profitfirst #liftuplife #catalyst #futurist
Get ready @lanzaitalia We go live on the L’ANZA Get ready @lanzaitalia We go live on the L’ANZA Italia Facebook page at 5 pm local time in Italy! 8 am my time! Let’s elevate! #salonbusinesscoach #salon #lanza #lanzaitalia #stylist #salonlove #salonlife #liftuplife #staysafeandelevate
Join me this Friday for a panel discussion with @s Join me this Friday for a panel discussion with @salonscale to support how we can continue to elevate and grow through this crisis. Link in my bio! #salonbusinesscoach #salonlife #salonscale #stylist #salonsupport #creativityincrisis  #staysafeandelevate
Join me next Monday for my next free webinar as I Join me next Monday for my next free webinar as I support our industry to build cultures that work with each other, cultures that elevate service and brand! Go to my Facebook page for the link: Stephen J Gomez #salonbusineascoach #salonowners #salon #culturefirst #interdependentleadership #fuckcovid #lovelife #love #service #elevate #educate
Please go to my Facebook page Stephen J Gomez and Please go to my Facebook page Stephen J Gomez and find this post. The meeting link is right in the post! I’m offering a free budget template for anyone who joins! Please share! Let’s help each other! #salonbusinesscoach #salon #stylist #salonlife #salonlove #liftuplife #covidsucks #beatcovid #elevate
Hi everyone! Please join me this Monday 3/23/20 at Hi everyone! Please join me this Monday 3/23/20 at 4:30 PM EST. I will be teaching financial philosophy from my book Financial Fitness as well as offering anyone who joins me a complimentary budget spreadsheet. Times are challenging and it’s critical that we redirect our energies into learning and growing. And the area of salon finance and budgets is often avoided in our industry which is why this is even more vital. I have 150 slots available. Hope to have you all with me. Spread the word! The link will be on my Facebook page: Stephen J Gomez #salonbusineascoach #salon #salonlife #salonlove #beatcovid19 #elevate #stylist #liftuplife #catalyst #futurist #speaker #educator
PLEASE EMAIL ME DIRECTLY FOR THIS at info@stepheng PLEASE EMAIL ME DIRECTLY FOR THIS at info@stephengomez.net
Use this how you need! Let’s all lead in our communities. #sanitize #cleansalons #salon #salonprofessionals #leadership #salonbusinesscoach #proactivenotreactive
Great place for a coaching session with my awesome Great place for a coaching session with my awesome client @unionbeautysalon in Brooklyn today! Rich coffee, yummy eats and excellent strategy. #salonbusinesscoach #salonlife #liftuplife #profitmovement #salon #brooklyn #auhtorlife #speakerlife
Honored to be a part of such a great weekend here Honored to be a part of such a great weekend here in Nashville at the B.I.G. Event with @lanzahaircare 1,500 passionate people up to great things! Thanks to those we met with and to these amazing Healing Artists we got to spend this morning with! You all are so very inspiring! Let go B.I.G! #salonbusinesscoach #salonlife #liftuplife #lanza #codeofbusiness #catalyst #futurist #author #speaker #speakerlife #makeadifference #lanzahaircare #bigevent2020 #nashville
The glamorous life of a business coach! Analysis l The glamorous life of a business coach! Analysis leads to facts which support better decision making as a leader! If you coach from the numbers you support people to look at the truth not opinions! Let’s keep elevating!#salonbusinesscoach #salon @salonlife #salonlove #speaker #author #catalyst #futurist #salonprofit #knowyournumbers
@20beautynancy @salonprofitguru and I are honored @20beautynancy @salonprofitguru and I are honored and excited to support our industry in a few weeks at @be_thebeautyexperience We teach one class a day to support creating profit and building your team! See you there! #salonbusinesscoach #bethebeautyexperienceny #financialfitness #interdependentleadership #recruiting #salonprofit #salon #salonowners #salonlife #liftuplife #stylist #author #speaker #speakerlife #catalyst #futurist
Manage your inventory and make more profit, have m Manage your inventory and make more profit, have more control and grow confidence! Let’s grow together! Join me and @salonscale for an important webinar this Monday! Link in bio! #salonbusinesscoach #financialfitness #salonscale #interdependentleadership #salon #salonlove #salonlife #salonprofit #saloninventory #prosperity #liftuplife #catalyst #futurist #author #speaker #speakerlife
I’m truly excited to partner with Alicia and her I’m truly excited to partner with Alicia and her team @salonscale this Monday to talk about how to manage inventory to create more profit! Alicia is a trial blazer and has created technology that can save you thousands of dollars a year. Imagine what that can mean in the long run! Join us Monday! Link in my bio! #salonbusinesscoach #financialfitness #salonscale #salon #salonlove #salonprofit #salonlife #profitmatters #catalyst #futurist #lovewhatyoudo #stylist #author #speaker #speakerlife
What a special day today was! To share the #lanzal What a special day today was! To share the #lanzalove with amazing salon owners from all over Italy. To support them to think differently and take different action to grow is an honor for me! They have so much passion to learn and it was infectious! Looking for to tomorrow! Grazie mille! @lanzahaircare @lanzaitalia #salonbusinesscoach #lanza #codeofbusiness #lanzalove #lovewhatyoudo #speaker #speakerlife #author #catalyst #salon #salonlove #salonlife #financialfitness #interdependentleadership
Travel! Go places. Learn new cultures and ways of Travel! Go places. Learn new cultures and ways of live. Immerse yourself in the past as a means of seeing the present. Love the creative road that you can only unlock by seeing this planet. Invest in yourself. #duomofirenze #santamariadelfiore #florence #italy #italia #wanderlust #grow #travel #salonbusinesscoach #catalyst #futurist #author #speaker #seeker #speakerlife #liftuplife
Follow on Instagram

© 2021 · Stephen Gomez · Terms & Conditions

Prev