• About
  • Coaching
  • Training
  • Shop
  • Blog
  • Contact
  • COVID-19 Support
  • Operation Clean Slate
Steve GomezSteve Gomez
Steve GomezSteve Gomez
  • About
  • Coaching
  • Training
  • Shop
  • Blog
  • Contact
  • COVID-19 Support
  • Operation Clean Slate
Take Your Power Back!

Uncertain Times Call For Certain Leadership

July 15, 2020

As someone who was coached myself I came to learn and espouse that it’s not the situation or circumstance I am dealing with that matters as much as it is who I am being. How I relate to things has my approach be empowering or dis-empowering. In all of my years coaching salons and spas I have supported professionals to adopt this critical approach to leadership.

Now, more than ever before, this approach must be the calling card of every salon and spa owner. As we continue to navigate these uncertain times leaders must be certain about who they are, what they stand for and what they are fighting for. After all, everything is at stake.

I have had a unique vantage point these last few months as a coach through my support of salons all across the country who have re-opened to see many successes and many challenges. Salons have faced everything from inspections to walkouts; from breakthrough sales the first month to a tapering off of sales thereafter; from team members following through to team members questioning their authority & decision making.

If you’re a salon or spa owner and you’re reading this you can relate with what I am writing and I am here to remind you of who you are, of what you have fought so hard to create and to urge you to keep up the fight.

No matter if it has been smooth sailing or choppy, if you are moving along at a good pace or you are struggling as a leader here are some reminders and actions to help you strength your resolve!

  1. Get back to what you value and lead from there. Your values and standards have gotten you this far and they can give you the spirit and energy to carry each day. Do not compromise them for an immediate gain or to please anyone.
  2. Culture is everything! Give your team a clear picture of the playing field and get them helping you. Now is not the time to worry about how they will take the realities. The tough one’s will understand and appreciate your honesty while feeling valued and appreciate by your action. Those that don’t have the backbone can gain some by your leadership or move on if they aren’t up to the fight, and that is ok too.
  3. Over communicate! Let the team know where the business is at and what it needs from them. Meet with your team regularly in meetings, huddles and one-on-one’s. Do not let these important functions fall out of place due to busyness.
  4. Be a cheerleader! Celebrate the smallest successes and the biggest. Positive news is great news and it creates momentum.
  5. Hold the team accountable! No wiggle room, if you step over things you lose your cultural identity and the team will begin to question your leadership. And remember to take your personal feelings and opinions out of the accountibility conversation. Your frustration is not as important as holding them to the system and having them learn a lesson.
  6. Expect the unexpected! Think long term with this crisis. Hoping it ends soon is nice but it sets you up for frustration when challenges arise. We see that this week in California as salons were closed a second time. We must have resolve and strengthen ourselves for the road ahead.
  7. Be accessible! If you own the business but are spending the bulk of your time with clients you are in the wrong place. Scale back at least 2 hours a day to be available to your team and to observe what is occurring. This is a must. You have never had to run your business like this before so it is critical that you give your business and team the time and attention it desperately needs from you!

If I have struck a nerve then it’s time to act. One thing you can do is stay connected to me. Follow me on Instagram: @saloncoachsjg and on Facebook: Stephen J Gomez where I lead live conversations weekly with industry leaders to support us all to grow. I also launched a new weekly conversation, Certain Leadership In Uncertain Times. Each week I will connect with a different leader to gain their perspective and knowledge to support us all to navigate these times. I look forward to having you join me and I also look forward to seeing you all grow through these times!

Share
0

You also might be interested in

4 Promotional Ideas For The Holiday Season!

6 Ways To Maximize Your Rewards Program During The Holiday Season

Nov 28, 2017

Every year beauty professionals look for unique ways to spin[...]

Be Financially Transparent With Your Team!

Stand In Your Power!

May 16, 2022

Running a business. Leading people. Managing clients. Analyzing data to[...]

Leadership

How To Create Balance In A Crisis!

Mar 27, 2020

During this time of crisis how we choose to react[...]

Leave a Reply

Your email is safe with us.
Cancel Reply

Steve Gomez Business Coach

If you have any questions don’t hesitate to contact me!

  • 7820 Meridian St • Chino, CA 91708
  • 909-597-5369
  • info@stephengomez.net
Tweets by SalonCoachSJG
Thank you to @hairbykendrajean for having me today Thank you to @hairbykendrajean for having me today with your team in lovely Los Altos. To the @thestudiosalonlosaltos team, you all rock and inspired me, thank you! Today was a great day! Let’s elevate! #salonbusinesscoach #spabusinesscoach #financialfitness #interdependentleadership #lovewhatyoudo #makeadifference #catalyst #futurist #bassetsalonsolutions #elevate #author #speaker #liftuplife
To coach and support others, first seek out suppor To coach and support others, first seek out support for yourself! #alwayslearning #alwaysgrowing #lovelife #liftuplife #salonbusinesscoach #spabusinesscoach #lovewhatyoudo #catalyst #futurist #speaker #author
A big thumps up to those that came today! Thank yo A big thumps up to those that came today! Thank you to @beautycertifiededucation @ukessteve and @stephenadamshair for having me come in today in Minneapolis! Great day! Let’s elevate! #salonbusinesscoach #spabusinesscoach #financialfitneas #interdependentleadership #lovewhatyoudo #speakerlife #author #grind #salon #spa #profit #salonprofit #salonowner #liftuplife #makeadifference
Great throw back of my Mom, myself and my cousin a Great throw back of my Mom, myself and my cousin at my dearly departed Grandma’s wedding back in 84-85. Can’t remember the year but must’ve been 14-15 years old then. My Mom looks awesome as always! Love her so much and so thankful for her and her care! Happy Mothers Day Mom!
Thank you to Lisa Langelier and her great team at Thank you to Lisa Langelier and her great team at City Salon in Tampa today! Great day of growth and team building! Let’s elevate! #salonbusinesscoach #salon #salonlife #liftuplife #roadwarrior #lovewhatyoudo #makeithappen #catalyst #futurist #author #speaker #speakerlife #financialfitness #interdependentleadership
Thank you to @kateilovehair for trusting me with y Thank you to @kateilovehair for trusting me with your awesome team @kateskuts What a great day of deep digging to elevate themselves and how they serve their community here in Bonita Springs FL! Let’s keep growing! #kateskuts #salonbusinesscoach #salonlove #salonlife #salon #liftuplife #financialfitness #interdependentleadership #bonitasprings #florida #catalyst #futurist #author #speakerlife #makeithappen
CONGRATS to @sueburkholder and @cindysutton78 on r CONGRATS to @sueburkholder and @cindysutton78 on retirement! I have spent 15 years as their business coach! And it is awesome to see them go out on top as being voted for Salon Today Top 200 yet again! So humbled and honored to have supported them to run such an awesome business! @salonarttiff was one of the best run in the business and they were both such great and dedicated leaders! All the very best my friends! So great to see you both & celebrate yesterday! #retirement #retiretherightway #salonbusinesscoach #spabusinesscoach #salon #spa #salonlife #financialfitness #salonarttiff #lovewhatyoudo #makeadifference #liftuplife #author #speaker #profit #prosperity
I had a great day yesterday with the team from @ha I had a great day yesterday with the team from @hairdreams.salon  in Mount Joy, PA. Thank you to Melody for having me! Let’s elevate! #salonbusinesscoach #spabusinesscoach #salon #salonlife #lovewhatyoudo #catalyst #futurist #speaker #author
Had an awesome day with the team from @millenniasa Had an awesome day with the team from @millenniasalon in Easton, PA today! A great way to keep the great energy gained from the Art of Business event with @ethos_beauty alive and well! Rena and her team are committed to growth and their community and we’re honored to support them! Let’s elevate! #salonbusinesscoach #spabusinesscoach #salon #spa #salonlife #milenniasalon #ethosbeautypartners #lovewhatyoudo #liftuplife #financialfitness #interdependentleadership #author #speaker #grind #catalyst #futurist
Thank you @ethos_beauty for having @20beautynancy Thank you @ethos_beauty for having @20beautynancy and I play a small part in such an awesome weekend! Thank you to everyone that came out and committed to grow their businesses! You inspired us! Let’s keep elevating! #salonbusinesscoach #spabusinesscoach #financialfitness #interdependentleadership #ethosbeautypartners #salon #salonlife #author #speakerlife #lovewhatyoudo #grind #catalyst #futurist #liftuplife
Another awesome Financial Fitness Workshop with @d Another awesome Financial Fitness Workshop with @dmkinternational. Thank you to those that came and grew their knowledge and their companies and to Drew Coleman and his team for hosting us and for @20beautynancy for all she does to make these workshops so impactful! Let’s elevate! #financialfitness #interdependentleadership #dmkinternational #spabusinesscoach #profit #lovewhatyoudo #grind #catalyst #futurist #believe #liftuplife
Always honored to serve our great industry and it Always honored to serve our great industry and it was great to be back at @ibs_shows in NYC this past weekend! Thank you to all who attended and made the commitment to grow! Thank you to @tashvibe13 for having us and a huge thank you to @20beautynancy for being there and lifting me up! Let’s elevate! #ibsnyc #salonbusinesscoach #spabusinesscoach #lovewhatyoudo #speaker #author #bigapple #grind #liftuplife #financialfitness #interdependentleadership #salon #spa #beautybusiness
@20beautynancy and I are pumped to present this im @20beautynancy and I are pumped to present this important class on Monday 3/14 at 12:15 EST in NYC at the IBS New York show! Thank you to @ibs_shows and @tashvibe13 for having us. If you are looking to find the right people and be prepared to help them grow in your culture you won’t want to miss this class! See you there! #salonbusinesscoach #spabusinesscoach #ibsny #recruiting #interdependentleadership #financialfitness #elevate #speaker #author #catalyst #futurist #lovewhatyoudo #grind #makeithappen
@20beautynancy and I are honored to be coming back @20beautynancy and I are honored to be coming back to NYC to teach 4 classes at this years @ibs_shows Thank you @tashvibe13 for having us! This class is one of my faves to teach! Come learn how to price your services to create more profit and confidence too! See you there! #ibsnyc2022 #financialfitness #salonbusinesscoach #spabusinesscoach #interdependentleadership #salon #spa #hairdresser #stylist #profit #catlyst #futurist #liftuplife #speaker #speakerlife #author #lovewhatyoudo
20beautynancy and I are proud to have become Godpa 20beautynancy and I are proud to have become Godparents today to our amazing nephew Evan! He’s a stud! Yay Evan! #mynephewrocks❤️ #baptized #family #love
I always love leading this conversation and suppor I always love leading this conversation and supporting our industry to transform their thoughts and actions around raising prices! Join me as I work with @dmkinternational to deliver this important conversation to help you implement systems and learn empowered approaches to raising prices and earning what you deserve! Go to DMK’s page to learn more! #raiseyourprices #chargeyourworth #profit #financialfitness #interdependentleadership #dmk #dmkinternational #businesscoach #clinics #spa #grind #worksmart #catalyst #futurist #author #speaker
Follow on Instagram

© 2022 · Stephen Gomez · Terms & Conditions

Prev Next