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Steve GomezSteve Gomez
Steve GomezSteve Gomez
  • About
  • Coaching
  • Training
  • Shop
  • Blog
  • Contact
  • COVID-19 Support
  • Operation Clean Slate
7 Principles To Building A Successful Career!

Your Business Is NOT In Recess!

June 2, 2023

We’re in a recession. It’s happening and it shifts the thinking and actions of consumers, including ourselves. When this cycle hits it cause anxiety and fear.

Are you buying into it?

To me, while we are in a recession it doesn’t mean our business is in recess! It means we have to lean in, roll up our sleeves and focus that much more. Here are some practical steps you can take to ensure you are not letting what is happening have the impact it could.

  1. Shift your thinking! Either let the reason for your lack of results be because of the recession or realize that this thinking alone adds to the regression you and your team are experiencing. As a leader you MUST dig in and fight for market share, in up times and in down times. Blaming the recession for results only leads to more of the same thinking by everyone in the business and perpetuates the same results. What you think about, you speak about! What you speak about, you bring about! While it is understandable if your clients bring it up, make it a policy for you and the team to not bring it up.
  2. Know your numbers! Analyze your trends to see where you may be impacted by the economic downturn so that you and the team can shift gears and pour energy into specific areas to drive growth! Look at the number of new client traffic you have had over the last 6 months, studying it month by month. How much have they spent in services and on retail? How many of them have rebooked? How many have made it back to visit number two? Is their an uptick or a downturn in different types of services and treatment volume? Why? How effective has your retail business performed? Who on the team is producing results and who needs a boost? Data tells you so much, make it a point to look at it weekly, use your software programs to get you information quickly to support your decision making process.
  3. Collaborate! Get anyone who has a vested interest in the success of the business involved in the growth of the business. This includes your team, sales consultants & account managers, manufacturers and peers. The more hearts and minds the better.
  4. Position the business as a solution! In our induustry we provide an oasis for our clients to let go, forget about their issues for a few hours and to heal their spirit based on the expereince and services we provide. Use this to your advantage. Promote this to your clients. Remind them who you are for them and they will continue to see that an investment in your services is vital to their halth, well being and balance during tough times.
  5. Get creative! What additional incidentals can you add on to support their comfort and show them care? From complimentary hand facials, soothing teas to partnering with healers to provide clinics and workshops on breathwork, yoga, etc. can go a long way in position your brand as a resource i your community during difficult times.
  6. Stay the course! Have a vision for the future and continue to speak it into existence. When you are forward moving everyone around you will have no choice but to get on board with you. Tough times don’t last. Tough people do. Believe in the growth of every client who comes to your business, every team member who trusts your leadership and to where you are heading and you will navigate the bumps and get to the other side. Believe this with every fiber of your being. If you struggle with this, seek coaching and mentorship to help keep you focused forward.
    There are brighter days ahead. It is up to you to drive towards them. You got this! One day and one client interaction at a time!
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Steve Gomez Business Coach

If you have any questions don’t hesitate to contact me!

  • 7820 Meridian St • Chino, CA 91708
  • 909-597-5369
  • info@stephengomez.net
Tweets by SalonCoachSJG
What an awesome and humbling 3 days supporting gre What an awesome and humbling 3 days supporting great people to grow their businesses! Thank you to @dmkinternational for partnering with @20beautynancy and I to transform businesses. We’re honored to play the part we can for them and you! To everyone we met and worked with, keep digging and elevating yourself and your dreams in this one life! Push yourself! You all, we all, deserve the very best that life affords us! Let’s get after it! #financialfitness #dmkinternational #dmk #liftuplife #lovewhatyoudo #elevate #catalyst #futurist #makeithappen #shifthappens #interdependentleadership #spa #spaowners #beautybusineascoach #spacoach #saloncoach #nasnpro #education #speaker #speakerlife
@20beautynancy and I are excited to support our in @20beautynancy and I are excited to support our industry this weekend in Orlando at the Premiere Show! Thank you as always to @premierebeautyshows for trusting our message. We are ready to rock! Come join us and grow your knowledge, systems, belief and confidence! See you there! #financialfitness #interdependentleadership #lovewhatyoudo #salon #spa #salonprofit #spaprofit #businesscoach #salonbusinesscoach #makeadifference #speaker #author #grind #liftuplife
You never get a second chance to make a great firs You never get a second chance to make a great first impression! 

Be sure you implement steps and guidelines that support the front desk to make specific recommendations that support cash flow growth for the business, empower them to feel a bigger part of the team and hit a home run throughout the clients whole experience with you!
A great way to elevate customer service is how you A great way to elevate customer service is how you dress and present yourself. 

Always be sharp, well-groomed and present a professional image before walking through the door. 

These little things make a BIG impression.
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 #SalonBusinessCoach #SpaBusinessCoach #InterdependentLeadership #StretchAndGrowGoals #customerservice
A Great Way to Exceed Your Financial Goals A grea A Great Way to Exceed Your Financial Goals

A great way to exceed your financial goals is to play the Booking Game! 

Begin each day by looking at who is on your books, analyze their last 3 visits to see purchasing patterns, what they are coming in for and what you could recommend to them that can help them and help you. 

Add up what is on the day and what is possible, and you will that you can exceed expectations for them and for you!
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 #managingexpenses #financialstability #financialsuccess #spa #SalonBusinessCoach #SpaBusinessCoach #FinancialFitness
Improving Retail Results by Tracking Sales You ca Improving Retail Results by Tracking Sales

You can improve your retail results by tracking what you sell and what you don't. 

Notice which products you sell based on client needs, your preference and your salon's goals. 

What should you be recommending more based on the services you provide? 

When you take the time to research this you will improve your customer service and your results.

Factors to Consider in Tracking Retail Sales
- Sales volume by product
- Sales volume by service
- Product preferences by client
- Sales goals and targets
Do you have a budget? One of the most important Do you have a budget? 

One of the most important steps any technician can take is to put a budget plan in place that helps to manage expenses and create a clear goal for what production goals need to be. 

Be sure you take the time to make this happen and improve your results and your quality of life too!

Tips for Effective Budgeting
 - Be realistic in setting goals and budget
 - Monitor expenses regularly
 - Adjust budget as needed
 - Seek professional advice if needed
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#budgetplan #financialstability #financialsuccess #managingexpenses #productiongoals #qualityoflife
When running a promotion for your customers, decor When running a promotion for your customers, decorate appropriately. Put shelf talkers everywhere a customer may be in your business. Think of fun collateral to accompany the shelf talkers. A little decoration goes a long way to stimulate the senses and add to the promotion.

Benefits of Decorating Appropriately
- Attracts attention and increases visibility
- Stimulates the senses and creates a memorable experience
- Reinforces branding and messaging
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#salon #spa #businesscoach #BoostYourBusiness #salonbusinesscoach #beautyindustry #salonowner #spaowner
It’s a wrap! Another successful Financial Fitnes It’s a wrap! Another successful Financial Fitness Workshop with @dmkinternational is in the books today here in Dallas! @20beautynancy and I are honored to partner with a great team of people to serve and support these awesome clinics to grow their knowledge and profits! Let’s elevate! #financialfitness #interdependentleadership #dmkinternational #dmk #dmktexas #clinicprofit #clinicfinance #elevate #liftuplife #lovewhatyoudo #speaker #author #catalyst #futurist
Do you have raving fans? Create your own fan pag Do you have raving fans? 

Create your own fan page and you will. 

Even if you work at a salon you can have your own page and further connect to your clients and your community. 

It will help them, your salon and you!
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#SGBC #salon #spa #clinic #liftuplife #educator #speaker #salonbusinesscoaching #spabusinesscoaching #businesscoach
The greatest use of life is to spend it on somethi The greatest use of life is to spend it on something that outlasts it. - William James

We only have a limited time on this earth, but our impact can be eternal. One of the greatest purposes of life is to dedicate ourselves to something that will outlast us - a cause, a legacy, a contribution to society.

 

 William James reminds us of the importance of using our time wisely and investing it in something that will make a lasting impact. What will you do with your time? How will you leave your mark on the world?

 

 Let's make the most of every moment and strive to create something that will outlast us.
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#trainingplan #SGBC #FinancialFitness #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic #salonprofit #spaprofit #liftuplife #educator #speaker #author #catalyst #futurist #beautybusiness #beautybiz
Are you looking for the right salon, spa or clinic Are you looking for the right salon, spa or clinic to work in?

Start by finding out what their vision for the future is and what they value.

Once you know what they believe in and where they want to go will help you see if you are aligned with them.

How will they train you and market you to support your growth? Is there a pathway to increase your income based on performance? 

What benefits do they offer? 

These questions will help you get the answers you need to make an informed choice that is right for you!
Evaluating the Salon's Vision and Values
 - Compare their vision and values to your own personal and professional goals
 - Consider their approach to employee development and client satisfaction
 - Evaluate their reputation and feedback from clients and employees
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#SGBC  #FinancialFitness #InterdependentLeadership #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic
Thank you to Allyson and her awesome team at @ally Thank you to Allyson and her awesome team at @allysonbrittany_aesthetics for hosting me today! You are all a great group of people who make a great impact in your community and I’m honored to play a small part in your growth! Thank you @dmk_northeast_tristate for joining us today! Your contributions always make a difference Sybil! Keep elevating! @dmkinternational @phorestsalonsoftware #spabusinesscoach #salonbusinesscoach #spa #clinic #dmk #lovewhatyoudo #teamwork #community #interdependentleadership #financialfitness #liftuplife #phorestsalonsoftware #makeadifference #author #speaker #educator #catalyst #futurist #elevate
Set goals that make you stretch and grow! If it Set goals that make you stretch and grow! 

If it doesn't make you uncomfortable, then then the odds are it won't get you as far as you can. 

A goal without a "By When" date is simply something you hope will happen. 

The moment you add a "By When" date you increase the odds of accomplishing what you say you want.

Tips for Setting a "By When" Date
- Make it specific and realistic
- Break it down into smaller goals and milestones
- Write it down and make it visible
- Share it with someone for accountability
- Celebrate progress and success along the way 
- Does it make you uncomfortable?
-Ask yourself how you will grow by accomplishing it?

#StretchAndGrowGoals #UncomfortableGoals #ByWhenGoals #AccomplishmentGoals #salon #spa #clinic #salonprofit #spaprofit #liftuplife #educator #speaker
Do you have a training plan in place? Be sure you Do you have a training plan in place? Be sure you create a 12 month plan that supports you to develop yourself and your team technically, personally and professionally.

Benefits of Having a Training Plan
 - Improves technical skills and knowledge
 - Enhances professional growth and advancement
 - Boosts confidence and job satisfaction
 - Increases productivity and performance

#trainingplan #SGBC #FinancialFitness #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic #salonprofit #spaprofit #liftuplife #educator #speaker #author #catalyst #futurist #beautybusiness #beautybiz
Every meeting you conduct should have guidelines a Every meeting you conduct should have guidelines and a timeline. Take the time to put together your agenda and stick to it. 

Be sure you train your team on what the rules are and hold them to account when needed. 

Get the team involved by assigning homework prior to the meeting to get them more engaged. 

You'll see an increase in productive energy arise from your meetings when you do.

#SGBC  #FinancialFitness #Interdependent Leadership #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic #meetingguidelines #timemanagement #teamtraining #homeworkprior #productivityboost
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