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Steve GomezSteve Gomez
Steve GomezSteve Gomez
  • About
  • Coaching
  • Training
  • Shop
  • Blog
  • Contact
  • COVID-19 Support
  • Operation Clean Slate
Retail Helps People! Period!

Retail Helps People! Period!

September 22, 2017

Selling retail in the beauty business has often presented hurdles and challenges. Throughout these 24 years I have coached and supported salon and spa professionals I have often come across this pervasive mindset that retail is all about “selling”. I am going to take this head on!

It is SELLING! Yet, so are the services you love to provide your clients! In ANY business you sell a commodity. In our industry those commodities are services, products and great customer service.

OWN it!

Be proud of what you sell and stand behind the solutions you give each and every person that trusts you and counts on you when they sit in your chair! Products add to the experience!

There is a human side to retail. It is not the bottle of product being moved off the shelf, it is the solution you give your client. Sometimes, they don’t even know they need it. It is our job to educate them and their job to choose. However, if we do not make the recommendation to begin with they won’t even know!

I was on a coaching call with a client of mine yesterday, Loren Flores, owner of The Barber Lounge in Loveland, CO. On our previous call we worked on the simple yet timeless What, Why, How retail system. Every time Loren touched a product she was using during the service with her clients she simply educated them on WHAT she was using, WHY she was using it for them and HOW they can use it at home. Ove the last 3 weeks her retail to service percentage soared from 18% (already real good) to over 33% (really flippin great)!

As we discussed this, she shared how easy it was and how it didn’t take any more time. She then went on to share how one of her male clients needed products she was using and how he purchased 5 products without batting an eye. She said that he said that how she described things made perfect sense that he would use them.

That’s the ticket! She believes in the product and she made a commitment to be present to her clients’ needs and educate them. That’s it! Keep it simple everyone. Just serve them, educate them and they will do the rest. It is only as complex as you choose it to be!

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Steve Gomez Business Coach

If you have any questions don’t hesitate to contact me!

  • 7820 Meridian St • Chino, CA 91708
  • 909-597-5369
  • info@stephengomez.net
Tweets by SalonCoachSJG
What an awesome and humbling 3 days supporting gre What an awesome and humbling 3 days supporting great people to grow their businesses! Thank you to @dmkinternational for partnering with @20beautynancy and I to transform businesses. We’re honored to play the part we can for them and you! To everyone we met and worked with, keep digging and elevating yourself and your dreams in this one life! Push yourself! You all, we all, deserve the very best that life affords us! Let’s get after it! #financialfitness #dmkinternational #dmk #liftuplife #lovewhatyoudo #elevate #catalyst #futurist #makeithappen #shifthappens #interdependentleadership #spa #spaowners #beautybusineascoach #spacoach #saloncoach #nasnpro #education #speaker #speakerlife
@20beautynancy and I are excited to support our in @20beautynancy and I are excited to support our industry this weekend in Orlando at the Premiere Show! Thank you as always to @premierebeautyshows for trusting our message. We are ready to rock! Come join us and grow your knowledge, systems, belief and confidence! See you there! #financialfitness #interdependentleadership #lovewhatyoudo #salon #spa #salonprofit #spaprofit #businesscoach #salonbusinesscoach #makeadifference #speaker #author #grind #liftuplife
You never get a second chance to make a great firs You never get a second chance to make a great first impression! 

Be sure you implement steps and guidelines that support the front desk to make specific recommendations that support cash flow growth for the business, empower them to feel a bigger part of the team and hit a home run throughout the clients whole experience with you!
A great way to elevate customer service is how you A great way to elevate customer service is how you dress and present yourself. 

Always be sharp, well-groomed and present a professional image before walking through the door. 

These little things make a BIG impression.
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 #SalonBusinessCoach #SpaBusinessCoach #InterdependentLeadership #StretchAndGrowGoals #customerservice
A Great Way to Exceed Your Financial Goals A grea A Great Way to Exceed Your Financial Goals

A great way to exceed your financial goals is to play the Booking Game! 

Begin each day by looking at who is on your books, analyze their last 3 visits to see purchasing patterns, what they are coming in for and what you could recommend to them that can help them and help you. 

Add up what is on the day and what is possible, and you will that you can exceed expectations for them and for you!
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 #managingexpenses #financialstability #financialsuccess #spa #SalonBusinessCoach #SpaBusinessCoach #FinancialFitness
Improving Retail Results by Tracking Sales You ca Improving Retail Results by Tracking Sales

You can improve your retail results by tracking what you sell and what you don't. 

Notice which products you sell based on client needs, your preference and your salon's goals. 

What should you be recommending more based on the services you provide? 

When you take the time to research this you will improve your customer service and your results.

Factors to Consider in Tracking Retail Sales
- Sales volume by product
- Sales volume by service
- Product preferences by client
- Sales goals and targets
Do you have a budget? One of the most important Do you have a budget? 

One of the most important steps any technician can take is to put a budget plan in place that helps to manage expenses and create a clear goal for what production goals need to be. 

Be sure you take the time to make this happen and improve your results and your quality of life too!

Tips for Effective Budgeting
 - Be realistic in setting goals and budget
 - Monitor expenses regularly
 - Adjust budget as needed
 - Seek professional advice if needed
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#budgetplan #financialstability #financialsuccess #managingexpenses #productiongoals #qualityoflife
When running a promotion for your customers, decor When running a promotion for your customers, decorate appropriately. Put shelf talkers everywhere a customer may be in your business. Think of fun collateral to accompany the shelf talkers. A little decoration goes a long way to stimulate the senses and add to the promotion.

Benefits of Decorating Appropriately
- Attracts attention and increases visibility
- Stimulates the senses and creates a memorable experience
- Reinforces branding and messaging
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#salon #spa #businesscoach #BoostYourBusiness #salonbusinesscoach #beautyindustry #salonowner #spaowner
It’s a wrap! Another successful Financial Fitnes It’s a wrap! Another successful Financial Fitness Workshop with @dmkinternational is in the books today here in Dallas! @20beautynancy and I are honored to partner with a great team of people to serve and support these awesome clinics to grow their knowledge and profits! Let’s elevate! #financialfitness #interdependentleadership #dmkinternational #dmk #dmktexas #clinicprofit #clinicfinance #elevate #liftuplife #lovewhatyoudo #speaker #author #catalyst #futurist
Do you have raving fans? Create your own fan pag Do you have raving fans? 

Create your own fan page and you will. 

Even if you work at a salon you can have your own page and further connect to your clients and your community. 

It will help them, your salon and you!
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#SGBC #salon #spa #clinic #liftuplife #educator #speaker #salonbusinesscoaching #spabusinesscoaching #businesscoach
The greatest use of life is to spend it on somethi The greatest use of life is to spend it on something that outlasts it. - William James

We only have a limited time on this earth, but our impact can be eternal. One of the greatest purposes of life is to dedicate ourselves to something that will outlast us - a cause, a legacy, a contribution to society.

 

 William James reminds us of the importance of using our time wisely and investing it in something that will make a lasting impact. What will you do with your time? How will you leave your mark on the world?

 

 Let's make the most of every moment and strive to create something that will outlast us.
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#trainingplan #SGBC #FinancialFitness #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic #salonprofit #spaprofit #liftuplife #educator #speaker #author #catalyst #futurist #beautybusiness #beautybiz
Are you looking for the right salon, spa or clinic Are you looking for the right salon, spa or clinic to work in?

Start by finding out what their vision for the future is and what they value.

Once you know what they believe in and where they want to go will help you see if you are aligned with them.

How will they train you and market you to support your growth? Is there a pathway to increase your income based on performance? 

What benefits do they offer? 

These questions will help you get the answers you need to make an informed choice that is right for you!
Evaluating the Salon's Vision and Values
 - Compare their vision and values to your own personal and professional goals
 - Consider their approach to employee development and client satisfaction
 - Evaluate their reputation and feedback from clients and employees
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#SGBC  #FinancialFitness #InterdependentLeadership #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic
Thank you to Allyson and her awesome team at @ally Thank you to Allyson and her awesome team at @allysonbrittany_aesthetics for hosting me today! You are all a great group of people who make a great impact in your community and I’m honored to play a small part in your growth! Thank you @dmk_northeast_tristate for joining us today! Your contributions always make a difference Sybil! Keep elevating! @dmkinternational @phorestsalonsoftware #spabusinesscoach #salonbusinesscoach #spa #clinic #dmk #lovewhatyoudo #teamwork #community #interdependentleadership #financialfitness #liftuplife #phorestsalonsoftware #makeadifference #author #speaker #educator #catalyst #futurist #elevate
Set goals that make you stretch and grow! If it Set goals that make you stretch and grow! 

If it doesn't make you uncomfortable, then then the odds are it won't get you as far as you can. 

A goal without a "By When" date is simply something you hope will happen. 

The moment you add a "By When" date you increase the odds of accomplishing what you say you want.

Tips for Setting a "By When" Date
- Make it specific and realistic
- Break it down into smaller goals and milestones
- Write it down and make it visible
- Share it with someone for accountability
- Celebrate progress and success along the way 
- Does it make you uncomfortable?
-Ask yourself how you will grow by accomplishing it?

#StretchAndGrowGoals #UncomfortableGoals #ByWhenGoals #AccomplishmentGoals #salon #spa #clinic #salonprofit #spaprofit #liftuplife #educator #speaker
Do you have a training plan in place? Be sure you Do you have a training plan in place? Be sure you create a 12 month plan that supports you to develop yourself and your team technically, personally and professionally.

Benefits of Having a Training Plan
 - Improves technical skills and knowledge
 - Enhances professional growth and advancement
 - Boosts confidence and job satisfaction
 - Increases productivity and performance

#trainingplan #SGBC #FinancialFitness #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic #salonprofit #spaprofit #liftuplife #educator #speaker #author #catalyst #futurist #beautybusiness #beautybiz
Every meeting you conduct should have guidelines a Every meeting you conduct should have guidelines and a timeline. Take the time to put together your agenda and stick to it. 

Be sure you train your team on what the rules are and hold them to account when needed. 

Get the team involved by assigning homework prior to the meeting to get them more engaged. 

You'll see an increase in productive energy arise from your meetings when you do.

#SGBC  #FinancialFitness #Interdependent Leadership #SalonBusinessCoach #SpaBusinessCoach #salon #spa #clinic #meetingguidelines #timemanagement #teamtraining #homeworkprior #productivityboost
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