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Steve GomezSteve Gomez
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How To Give Gift Card Sales A Boost!

Give Your Gift Card Sales A Boost This Holiday Season!

November 10, 2023

Gift card sales are typically a big part of holiday sales each year. While we may take it for granted that we will see a spike in gift card sales, it is something to be strategic about. Creating a plan to drive gift card sales during the holidays can add even more income and new customers in the months ahead. Here are a four steps we recommend to get you prepared along with a few marketing ideas.

  1. Analyze. Review the last two years of gift cards sales results. Look for sales variance and peak weekends during the holiday season. Is there a certain denomination sold over others, meaning, you sell more $50 gift cards than $100 gift cards, etc. This information informs your decision making process, helping you to position marketing promotions at the right time and at the right price point.
  2. Marketing. Based on your analysis, meet with your team and develop your promotions. Design your print collateral and social media messaging, schedule posts to hit on a consistent basis to advertise to your followers.
  3. Systems. Create tracking systems to measure progress, and scripts so that everyone on the team knows what to say and how to answer questions. It is also a good idea to assign tasks to team members during the season, from tracking daily results to social media management.  In essence, do the prep work ahead so things run smoothly.
  4. Incentives. Create an incentive for your front desk associates or technicians to drive gift card sales. It can be based on total number sold or total dollar amount. Prizes can include gift cards of their own to local businesses or complimentary education or salon/spa equipment.
  5. Money Management. This is the most important part! Track your gift card redemption percentage so you know how much money to keep in the bank account to cover labor and other hard costs of service when the gift cards walk back in the door in the first four months of the upcoming year. For example, if you your redemption rate is 60% then keep 70% of the money in the bank to cover yourself. I added 10% for a little cushion. Be smart with the money and it can work for you!

Let’s now turn our attention to a few gift card promotional ideas that can help you boost sales:

  1. Offer a $25 gift card with the purchase of a color service or with the purchase of a facial or massage series.
  2. Purchase 2 $25 gift cards and get a third free. (This is subliminal, clients see 3 as being a lot more than buying one of anything and a $25 each sounds less than $50 that is being spent.)
  3. Purchase a gift card for friends or family that have never been into the salon or spa ($50 value minimum purchase) and receive a complimentary service upgrade (add on services can be a gloss, conditioning treatment, accent highlights, 15 minute chair massage, mini-hand facial, keep it short & sweet).
  4. For every gift card purchased we will donate a percentage to a local charity.

I hope this gets your creative juices flowing. Take the time now to come up with a plan that works for you and helps make your gift card sales soar this holiday season.

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Steve Gomez Business Coach

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  • 7820 Meridian St • Chino, CA 91708
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@20beautynancy and I want to thank everyone who ca @20beautynancy and I want to thank everyone who came out and attended our classes these last two weeks in San Antonio and Columbus at the Premiere Shows. Thank you to @premierebeautyshows for your commitment to partner with us to help people grow both personally and professionally! Also a shoutout to @ameetkal and @glammaticpro for forging a partnership with us! Let’s all continue to elevate! #financialfitness #interdependentleadership #profit #salonprofit #spaprofit #salon #spa #saloncoach #spacoach #salonbusiness #liftuplife #elevate #speaker #author #catalyst #futurist #lovewhatyoudo
What an awesome and humbling 3 days supporting gre What an awesome and humbling 3 days supporting great people to grow their businesses! Thank you to @dmkinternational for partnering with @20beautynancy and I to transform businesses. We’re honored to play the part we can for them and you! To everyone we met and worked with, keep digging and elevating yourself and your dreams in this one life! Push yourself! You all, we all, deserve the very best that life affords us! Let’s get after it! #financialfitness #dmkinternational #dmk #liftuplife #lovewhatyoudo #elevate #catalyst #futurist #makeithappen #shifthappens #interdependentleadership #spa #spaowners #beautybusineascoach #spacoach #saloncoach #nasnpro #education #speaker #speakerlife
@20beautynancy and I are excited to support our in @20beautynancy and I are excited to support our industry this weekend in Orlando at the Premiere Show! Thank you as always to @premierebeautyshows for trusting our message. We are ready to rock! Come join us and grow your knowledge, systems, belief and confidence! See you there! #financialfitness #interdependentleadership #lovewhatyoudo #salon #spa #salonprofit #spaprofit #businesscoach #salonbusinesscoach #makeadifference #speaker #author #grind #liftuplife
You never get a second chance to make a great firs You never get a second chance to make a great first impression! 

Be sure you implement steps and guidelines that support the front desk to make specific recommendations that support cash flow growth for the business, empower them to feel a bigger part of the team and hit a home run throughout the clients whole experience with you!
A great way to elevate customer service is how you A great way to elevate customer service is how you dress and present yourself. 

Always be sharp, well-groomed and present a professional image before walking through the door. 

These little things make a BIG impression.
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A Great Way to Exceed Your Financial Goals A grea A Great Way to Exceed Your Financial Goals

A great way to exceed your financial goals is to play the Booking Game! 

Begin each day by looking at who is on your books, analyze their last 3 visits to see purchasing patterns, what they are coming in for and what you could recommend to them that can help them and help you. 

Add up what is on the day and what is possible, and you will that you can exceed expectations for them and for you!
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Improving Retail Results by Tracking Sales You ca Improving Retail Results by Tracking Sales

You can improve your retail results by tracking what you sell and what you don't. 

Notice which products you sell based on client needs, your preference and your salon's goals. 

What should you be recommending more based on the services you provide? 

When you take the time to research this you will improve your customer service and your results.

Factors to Consider in Tracking Retail Sales
- Sales volume by product
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Do you have a budget? One of the most important Do you have a budget? 

One of the most important steps any technician can take is to put a budget plan in place that helps to manage expenses and create a clear goal for what production goals need to be. 

Be sure you take the time to make this happen and improve your results and your quality of life too!

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When running a promotion for your customers, decor When running a promotion for your customers, decorate appropriately. Put shelf talkers everywhere a customer may be in your business. Think of fun collateral to accompany the shelf talkers. A little decoration goes a long way to stimulate the senses and add to the promotion.

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It’s a wrap! Another successful Financial Fitnes It’s a wrap! Another successful Financial Fitness Workshop with @dmkinternational is in the books today here in Dallas! @20beautynancy and I are honored to partner with a great team of people to serve and support these awesome clinics to grow their knowledge and profits! Let’s elevate! #financialfitness #interdependentleadership #dmkinternational #dmk #dmktexas #clinicprofit #clinicfinance #elevate #liftuplife #lovewhatyoudo #speaker #author #catalyst #futurist
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The greatest use of life is to spend it on somethi The greatest use of life is to spend it on something that outlasts it. - William James

We only have a limited time on this earth, but our impact can be eternal. One of the greatest purposes of life is to dedicate ourselves to something that will outlast us - a cause, a legacy, a contribution to society.

 

 William James reminds us of the importance of using our time wisely and investing it in something that will make a lasting impact. What will you do with your time? How will you leave your mark on the world?

 

 Let's make the most of every moment and strive to create something that will outlast us.
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Are you looking for the right salon, spa or clinic Are you looking for the right salon, spa or clinic to work in?

Start by finding out what their vision for the future is and what they value.

Once you know what they believe in and where they want to go will help you see if you are aligned with them.

How will they train you and market you to support your growth? Is there a pathway to increase your income based on performance? 

What benefits do they offer? 

These questions will help you get the answers you need to make an informed choice that is right for you!
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Set goals that make you stretch and grow! If it Set goals that make you stretch and grow! 

If it doesn't make you uncomfortable, then then the odds are it won't get you as far as you can. 

A goal without a "By When" date is simply something you hope will happen. 

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Tips for Setting a "By When" Date
- Make it specific and realistic
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- Does it make you uncomfortable?
-Ask yourself how you will grow by accomplishing it?

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Do you have a training plan in place? Be sure you Do you have a training plan in place? Be sure you create a 12 month plan that supports you to develop yourself and your team technically, personally and professionally.

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