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Steve GomezSteve Gomez
Steve GomezSteve Gomez
  • About
  • Coaching
  • Training
  • Shop
  • Blog
  • Contact
  • COVID-19 Support
  • Operation Clean Slate
6 Steps To Build Cultural Capital In Your Salon Or Spa!

6 Steps To Build Cultural Capital In Your Salon Or Spa!

April 27, 2017

The most precious resources in any business are your human resources. In the beauty business, it’s easy to make everything about the commodity (haircut, color, facial, etc) when the key ingredient in the whole process are the people who provide that commodity every day!

Savvy salon and spa owners that get this create interdependent cultures. Where many salons and spas struggle is that the focus is about building the commodity first when it should be the reverse. Build team first, commodity second! Your team is your culture. The people that choose to work with you do so because they see something special and inspiring about the culture you are creating or they choose to work for you because they need a steady paycheck. Which one do you want?

Building your cultural capital is like building financial capital. More profit in the bank means increased financial stability and with it more creative outlets to grow the business. The same thought process applies to building cultural capital.

Cultural capital is a combination of shared core values and a common vision for what is possible in the future. It’s the fuel that drives a group of people to execute a mission with passion, commitment and perseverance. It is the essence of the business. It’s something greater than one person. It’s a deeply held driving force that creates empowerment, creativity, team work and growth. It’s something that permeates within the culture. It’s magic!

In my latest book, Interdependent Leadership: Creating a Salon Culture of Inclusive Growth, I offer six steps to building your cultural capital:

  1. Lead from a common set of core values that are clearly defined, actionable and create accountability
  2. Create a culture that supports people to achieve personal and professional goals
  3. Work with the team to create the vision and mission of the company
  4. Create a collaborative environment where people contribute to each other and to the success of the whole
  5. Delegate tasks and use it as a learning process to help people grow.
  6. Build time into the schedule that allows for team meetings and one-on-one dialogue that strengthens communication and enhances the decision-making process.

Each of these steps, when taken, lead to a more exciting and empowered environment where the team works together to grow the business and fulfill the vision of each person involved! Make it your mission to do this and everyone wins! Pick up your copy of the book today. You can find it in my store on my website www.stephengomez.net

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Steve Gomez Business Coach

If you have any questions don’t hesitate to contact me!

  • 7820 Meridian St • Chino, CA 91708
  • 909-597-5369
  • info@stephengomez.net
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Thank you to @hairbykendrajean for having me today Thank you to @hairbykendrajean for having me today with your team in lovely Los Altos. To the @thestudiosalonlosaltos team, you all rock and inspired me, thank you! Today was a great day! Let’s elevate! #salonbusinesscoach #spabusinesscoach #financialfitness #interdependentleadership #lovewhatyoudo #makeadifference #catalyst #futurist #bassetsalonsolutions #elevate #author #speaker #liftuplife
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A big thumps up to those that came today! Thank yo A big thumps up to those that came today! Thank you to @beautycertifiededucation @ukessteve and @stephenadamshair for having me come in today in Minneapolis! Great day! Let’s elevate! #salonbusinesscoach #spabusinesscoach #financialfitneas #interdependentleadership #lovewhatyoudo #speakerlife #author #grind #salon #spa #profit #salonprofit #salonowner #liftuplife #makeadifference
Great throw back of my Mom, myself and my cousin a Great throw back of my Mom, myself and my cousin at my dearly departed Grandma’s wedding back in 84-85. Can’t remember the year but must’ve been 14-15 years old then. My Mom looks awesome as always! Love her so much and so thankful for her and her care! Happy Mothers Day Mom!
Thank you to Lisa Langelier and her great team at Thank you to Lisa Langelier and her great team at City Salon in Tampa today! Great day of growth and team building! Let’s elevate! #salonbusinesscoach #salon #salonlife #liftuplife #roadwarrior #lovewhatyoudo #makeithappen #catalyst #futurist #author #speaker #speakerlife #financialfitness #interdependentleadership
Thank you to @kateilovehair for trusting me with y Thank you to @kateilovehair for trusting me with your awesome team @kateskuts What a great day of deep digging to elevate themselves and how they serve their community here in Bonita Springs FL! Let’s keep growing! #kateskuts #salonbusinesscoach #salonlove #salonlife #salon #liftuplife #financialfitness #interdependentleadership #bonitasprings #florida #catalyst #futurist #author #speakerlife #makeithappen
CONGRATS to @sueburkholder and @cindysutton78 on r CONGRATS to @sueburkholder and @cindysutton78 on retirement! I have spent 15 years as their business coach! And it is awesome to see them go out on top as being voted for Salon Today Top 200 yet again! So humbled and honored to have supported them to run such an awesome business! @salonarttiff was one of the best run in the business and they were both such great and dedicated leaders! All the very best my friends! So great to see you both & celebrate yesterday! #retirement #retiretherightway #salonbusinesscoach #spabusinesscoach #salon #spa #salonlife #financialfitness #salonarttiff #lovewhatyoudo #makeadifference #liftuplife #author #speaker #profit #prosperity
I had a great day yesterday with the team from @ha I had a great day yesterday with the team from @hairdreams.salon  in Mount Joy, PA. Thank you to Melody for having me! Let’s elevate! #salonbusinesscoach #spabusinesscoach #salon #salonlife #lovewhatyoudo #catalyst #futurist #speaker #author
Had an awesome day with the team from @millenniasa Had an awesome day with the team from @millenniasalon in Easton, PA today! A great way to keep the great energy gained from the Art of Business event with @ethos_beauty alive and well! Rena and her team are committed to growth and their community and we’re honored to support them! Let’s elevate! #salonbusinesscoach #spabusinesscoach #salon #spa #salonlife #milenniasalon #ethosbeautypartners #lovewhatyoudo #liftuplife #financialfitness #interdependentleadership #author #speaker #grind #catalyst #futurist
Thank you @ethos_beauty for having @20beautynancy Thank you @ethos_beauty for having @20beautynancy and I play a small part in such an awesome weekend! Thank you to everyone that came out and committed to grow their businesses! You inspired us! Let’s keep elevating! #salonbusinesscoach #spabusinesscoach #financialfitness #interdependentleadership #ethosbeautypartners #salon #salonlife #author #speakerlife #lovewhatyoudo #grind #catalyst #futurist #liftuplife
Another awesome Financial Fitness Workshop with @d Another awesome Financial Fitness Workshop with @dmkinternational. Thank you to those that came and grew their knowledge and their companies and to Drew Coleman and his team for hosting us and for @20beautynancy for all she does to make these workshops so impactful! Let’s elevate! #financialfitness #interdependentleadership #dmkinternational #spabusinesscoach #profit #lovewhatyoudo #grind #catalyst #futurist #believe #liftuplife
Always honored to serve our great industry and it Always honored to serve our great industry and it was great to be back at @ibs_shows in NYC this past weekend! Thank you to all who attended and made the commitment to grow! Thank you to @tashvibe13 for having us and a huge thank you to @20beautynancy for being there and lifting me up! Let’s elevate! #ibsnyc #salonbusinesscoach #spabusinesscoach #lovewhatyoudo #speaker #author #bigapple #grind #liftuplife #financialfitness #interdependentleadership #salon #spa #beautybusiness
@20beautynancy and I are pumped to present this im @20beautynancy and I are pumped to present this important class on Monday 3/14 at 12:15 EST in NYC at the IBS New York show! Thank you to @ibs_shows and @tashvibe13 for having us. If you are looking to find the right people and be prepared to help them grow in your culture you won’t want to miss this class! See you there! #salonbusinesscoach #spabusinesscoach #ibsny #recruiting #interdependentleadership #financialfitness #elevate #speaker #author #catalyst #futurist #lovewhatyoudo #grind #makeithappen
@20beautynancy and I are honored to be coming back @20beautynancy and I are honored to be coming back to NYC to teach 4 classes at this years @ibs_shows Thank you @tashvibe13 for having us! This class is one of my faves to teach! Come learn how to price your services to create more profit and confidence too! See you there! #ibsnyc2022 #financialfitness #salonbusinesscoach #spabusinesscoach #interdependentleadership #salon #spa #hairdresser #stylist #profit #catlyst #futurist #liftuplife #speaker #speakerlife #author #lovewhatyoudo
20beautynancy and I are proud to have become Godpa 20beautynancy and I are proud to have become Godparents today to our amazing nephew Evan! He’s a stud! Yay Evan! #mynephewrocks❤️ #baptized #family #love
I always love leading this conversation and suppor I always love leading this conversation and supporting our industry to transform their thoughts and actions around raising prices! Join me as I work with @dmkinternational to deliver this important conversation to help you implement systems and learn empowered approaches to raising prices and earning what you deserve! Go to DMK’s page to learn more! #raiseyourprices #chargeyourworth #profit #financialfitness #interdependentleadership #dmk #dmkinternational #businesscoach #clinics #spa #grind #worksmart #catalyst #futurist #author #speaker
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