• About
  • Coaching
  • Training
  • Shop
  • Blog
  • Contact
  • COVID-19 Support
  • Operation Clean Slate
Steve GomezSteve Gomez
Steve GomezSteve Gomez
  • About
  • Coaching
  • Training
  • Shop
  • Blog
  • Contact
  • COVID-19 Support
  • Operation Clean Slate

How Does Business Coaching Help a Salon or Spa?

Owning and operating a salon or spa often comes with a myriad of challenges and complexities, but within those, are always opportunities for growth. It takes a solid financial acumen, systems development, recruiting, and ability to train talent to seize these opportunities. It also takes an intelligent leader to guide a team towards their personal and professional goals.

Often, salon and spa owners excel in certain areas of operation, but struggle with others. All while being looked to by their team to have all the answers. Steve Gomez Business Coaching programs look to support leaders in their salons or spas by strengthening areas that need improvement; while seeing skyrocketing results in areas that are already excelling.

Steve works to tailor each coaching session to a client’s salon within five core areas.

salon spa finance

Finance Coaching for Salon and Spa Owners

Understand your numbers, track them consistently, and increase profitability.

Having a strong financial foundation is the most critical ingredient in successful salon operation.

With Steve’s coaching participants learn to:

  • Manage your profit & loss statement.
  • Understand the story that numbers are telling you.
  • Create a budget based on your current financials and future goals for the business.
  • Create sales & marketing goals based on your finances.
  • Build, execute, and monitor a 4-year cash flow projection.
  • Review and update pricing to support financial objectives.

Sales Coaching for Salon and Spa Owners

Set realistic goals, increase service sales, retail sales, client count, & retention.

Growing your sales is a clear sign from your customers that you are exceeding their expectations. It also serves as a morale booster for you and your team, while strengthening your salon or spa’s financial foundation.

Steve’s coaching program will help you:

  • Create sales goals based upon financial targets and projections.
  • Assist team members in creating sales targets that are based upon personal goals and company objectives.
  • Improv the client consultation to drive service, retail, and gift card sales.
  • Track sales.
  • Understand how to see the story your sales are telling you about performance.
  • Learn how to coach based on numbers, not
Sales Coaching for Salons and Spas
salon spa marketing

Marketing for Salon and Spa Owners

Build or strengthen your brand and implement promotions that work.

The marketing campaigns that are successful are an extension of the vision, mission, and values of your business. Successful marketing campaigns are also based on a strategic analysis of where the business is and where it needs growth.

Working with Steve will help you learn to:

  • Create marketing promotions based on financial and sales
  • Develop a 12-month marketing calendar complete with promotional materials.
  • Strengthen your salon or spa’s social media presence.
  • Track and troubleshoot your marketing programs to improve results.
  • Coach and support your team to successfully execute marketing objectives.

Operations Coaching for Salon and Spa Owners

Implement systems that strengthen your culture and increase staff retention.

You can have a clear understanding of your financial and sales objectives and build the best marketing campaigns, but their success will be dependent upon your company culture. Steve’s coaching program will teach you and your team how to strengthen that culture.

You will work with Steve to review and modify your:

  • Employee handbook, policies, and
  • Recruiting and interview process.
  • New hire orientation.
  • 12-month team training calendar.
  • Scripts to handle various customer service scenarios.
  • Front desk operations and systems.
salon spa operations
Leadership Coaching for Salon and Spa Owners

Leadership Coaching for Salon and Spa Owners

Learn how to build and lead a salon team that thrives!

Building a successful salon and spa will rely upon your commitment to transform your culture, enhance systems, and coach your team to execute.

Steve’s coaching program will teach you how to improve how you lead, including:

  • Leading based on the facts.
  • Leading a team instead of managing individuals.
  • How to have crucial coaching conversations.
  • How to delegate tasks and responsibilities.
  • Time management.
  • Promoting people from within.
  • Supporting the team to accomplish personal and company goals.
  • Elevating team involvement in business success.

How Long Are Salon & Spa Coaching Programs?

The salon and spa business coaching program requires a minimum time investment of nine months, and up to 18 months, based upon the work required. Steve will work with you to create a personalized plan based that works for you and the needs of your salon or spa.

I’m Ready to Make the Commitment!
Get Started
Steve Gomez Business Coach

If you have any questions don’t hesitate to contact me!

  • 7820 Meridian St • Chino, CA 91708
  • 909-597-5369
  • info@stephengomez.net
Tweets by SalonCoachSJG
Join my friend Nikki Towbridge on Facebook live at Join my friend Nikki Towbridge on Facebook live at 10 am PST, 1 pm EST as we walk through your PPP questions and I update you on new templates and support steps to come back even stronger! We’re here to support you! #salonbusinesscoach #salon #salonowners #salonsolutions #spa #financialfitness #interdependentleadership #operationcleanslate #nikkitowbridge #thestatementsproject #lanza #lanzalove #hairbrained #salontoday #btc #modernsalon #makeadifference #stayhome #staysafeandelevate
Just over 12 hours to go and we will keep supporti Just over 12 hours to go and we will keep supporting our friends in Italy! Tune in in the @lanzaitalia page! Global crisis calling for perspective, ideation, strength and fight! Let’s do this Italia! #lanzahealinghaircare #salonbusinesscoach #lanzacodeofbusiness #fightcovid #salon #stuliat #salonlife #salonlove #salongrowth #profitfirst #liftuplife #catalyst #futurist
Get ready @lanzaitalia We go live on the L’ANZA Get ready @lanzaitalia We go live on the L’ANZA Italia Facebook page at 5 pm local time in Italy! 8 am my time! Let’s elevate! #salonbusinesscoach #salon #lanza #lanzaitalia #stylist #salonlove #salonlife #liftuplife #staysafeandelevate
Join me this Friday for a panel discussion with @s Join me this Friday for a panel discussion with @salonscale to support how we can continue to elevate and grow through this crisis. Link in my bio! #salonbusinesscoach #salonlife #salonscale #stylist #salonsupport #creativityincrisis  #staysafeandelevate
Join me next Monday for my next free webinar as I Join me next Monday for my next free webinar as I support our industry to build cultures that work with each other, cultures that elevate service and brand! Go to my Facebook page for the link: Stephen J Gomez #salonbusineascoach #salonowners #salon #culturefirst #interdependentleadership #fuckcovid #lovelife #love #service #elevate #educate
Please go to my Facebook page Stephen J Gomez and Please go to my Facebook page Stephen J Gomez and find this post. The meeting link is right in the post! I’m offering a free budget template for anyone who joins! Please share! Let’s help each other! #salonbusinesscoach #salon #stylist #salonlife #salonlove #liftuplife #covidsucks #beatcovid #elevate
Hi everyone! Please join me this Monday 3/23/20 at Hi everyone! Please join me this Monday 3/23/20 at 4:30 PM EST. I will be teaching financial philosophy from my book Financial Fitness as well as offering anyone who joins me a complimentary budget spreadsheet. Times are challenging and it’s critical that we redirect our energies into learning and growing. And the area of salon finance and budgets is often avoided in our industry which is why this is even more vital. I have 150 slots available. Hope to have you all with me. Spread the word! The link will be on my Facebook page: Stephen J Gomez #salonbusineascoach #salon #salonlife #salonlove #beatcovid19 #elevate #stylist #liftuplife #catalyst #futurist #speaker #educator
PLEASE EMAIL ME DIRECTLY FOR THIS at info@stepheng PLEASE EMAIL ME DIRECTLY FOR THIS at info@stephengomez.net
Use this how you need! Let’s all lead in our communities. #sanitize #cleansalons #salon #salonprofessionals #leadership #salonbusinesscoach #proactivenotreactive
Great place for a coaching session with my awesome Great place for a coaching session with my awesome client @unionbeautysalon in Brooklyn today! Rich coffee, yummy eats and excellent strategy. #salonbusinesscoach #salonlife #liftuplife #profitmovement #salon #brooklyn #auhtorlife #speakerlife
Honored to be a part of such a great weekend here Honored to be a part of such a great weekend here in Nashville at the B.I.G. Event with @lanzahaircare 1,500 passionate people up to great things! Thanks to those we met with and to these amazing Healing Artists we got to spend this morning with! You all are so very inspiring! Let go B.I.G! #salonbusinesscoach #salonlife #liftuplife #lanza #codeofbusiness #catalyst #futurist #author #speaker #speakerlife #makeadifference #lanzahaircare #bigevent2020 #nashville
The glamorous life of a business coach! Analysis l The glamorous life of a business coach! Analysis leads to facts which support better decision making as a leader! If you coach from the numbers you support people to look at the truth not opinions! Let’s keep elevating!#salonbusinesscoach #salon @salonlife #salonlove #speaker #author #catalyst #futurist #salonprofit #knowyournumbers
@20beautynancy @salonprofitguru and I are honored @20beautynancy @salonprofitguru and I are honored and excited to support our industry in a few weeks at @be_thebeautyexperience We teach one class a day to support creating profit and building your team! See you there! #salonbusinesscoach #bethebeautyexperienceny #financialfitness #interdependentleadership #recruiting #salonprofit #salon #salonowners #salonlife #liftuplife #stylist #author #speaker #speakerlife #catalyst #futurist
Manage your inventory and make more profit, have m Manage your inventory and make more profit, have more control and grow confidence! Let’s grow together! Join me and @salonscale for an important webinar this Monday! Link in bio! #salonbusinesscoach #financialfitness #salonscale #interdependentleadership #salon #salonlove #salonlife #salonprofit #saloninventory #prosperity #liftuplife #catalyst #futurist #author #speaker #speakerlife
I’m truly excited to partner with Alicia and her I’m truly excited to partner with Alicia and her team @salonscale this Monday to talk about how to manage inventory to create more profit! Alicia is a trial blazer and has created technology that can save you thousands of dollars a year. Imagine what that can mean in the long run! Join us Monday! Link in my bio! #salonbusinesscoach #financialfitness #salonscale #salon #salonlove #salonprofit #salonlife #profitmatters #catalyst #futurist #lovewhatyoudo #stylist #author #speaker #speakerlife
What a special day today was! To share the #lanzal What a special day today was! To share the #lanzalove with amazing salon owners from all over Italy. To support them to think differently and take different action to grow is an honor for me! They have so much passion to learn and it was infectious! Looking for to tomorrow! Grazie mille! @lanzahaircare @lanzaitalia #salonbusinesscoach #lanza #codeofbusiness #lanzalove #lovewhatyoudo #speaker #speakerlife #author #catalyst #salon #salonlove #salonlife #financialfitness #interdependentleadership
Travel! Go places. Learn new cultures and ways of Travel! Go places. Learn new cultures and ways of live. Immerse yourself in the past as a means of seeing the present. Love the creative road that you can only unlock by seeing this planet. Invest in yourself. #duomofirenze #santamariadelfiore #florence #italy #italia #wanderlust #grow #travel #salonbusinesscoach #catalyst #futurist #author #speaker #seeker #speakerlife #liftuplife
Follow on Instagram

© 2021 · Stephen Gomez · Terms & Conditions