Steve Gomez

For 23 years Steve Gomez has been involved in supporting salons and spas to grow their sales, client base and profits. Steve launched a marketing company in 1996 and travelled the country supporting over 100 salons and spas with marketing and client retention strategies. Joining Salon Training International (STI) / Milady in 2002 as a trainer and consultant, Steve has supported over 160 salons and spas in the United States and Canada to date.

As a coach, Steve supports salon professionals to create breakthrough results in how they operate their business from a financial and systematic perspective. His commitment is to help people understand how their perceptions and beliefs about themselves and their business, positive and challenging, help to dictate personal and professional results which support leadership development and strengthen a salon/spa culture.

Steve has delivered over 500 trainings in the Salon and Spa industry to over 50,000 people in the United States and internationally in countries like Italy, Colombia, Mexico, Canada and Puerto Rico. He has always had a knack for inspiring people to take action. His enthusiasm and energy create an environment for people to engage him and their businesses so that they can grow both personally and professionally. Steve has been a featured keynote presenter at industry events such as the ISSE Long Beach Show, IBS New York, ICE Show Long Beach, International Congress of Esthetics, Premiere Shows, IBS Las Vegas, Cosmoprof, annually at PBA’s Beacon program and the International Spa Association Conference (ISPA). As the creator of STI/Milady Train The Trainer program Steve has been personally responsible for the development of 21 trainers and motivational speakers.

Steve has authored STI/ Milady products like Money Mastery, Salon & Spa Management Tools Manual, the Salon & Spa Leadership Essentials program, How To Raise Your Prices Online Course, Fantastic Sam’s Front Desk Training Program and over 60 educational webinars. He has written over 200 business articles that have been published in various magazines like Skin Inc., Salon Today, Day Spa Magazine to name a few. His articles have been published in 6 countries and 4 languages.

Steve has had the honor of being a judge for the North American Hairstyling Awards (NAHA) Salon M.B.A. (Masters of Business) category. He also serves as an official spokesman for Beauty Gives Back, a charity that provides education to industry professionals while raising money to help end the global water crisis.