Back to school time is upon us! School kids, from grade school to college age, will be coming in for that haircut, color, etc to look great for that first day of school. Here’s some ideas to make it fun, memorable and successful!
- Lunch Pail Retail promotion: Have 2 lunch pails designed with your company logo. Fill them with any products and accessories you are discounting along with candies. Place it at the front desk and in the waiting area. Think of how visual this will be instead of a standard signage offering a discount on products.
- Pocket Protectors promotion: If you sell make up order pocket protectors for any staff member providing make up services. Fill them with eye liners, lip liners, color liners etc based on fall color trends. Clients can be educated on them during make up touch up and offered them at a discount.
- School Backpack giveaway: For any retail purchase or rebooked service (you pick) clients are entered for a chance to win a school backpack with the salon/spa logo on it. The backpack can be filled with products, accessories, t-shirts, school accessories like calculators, note book, pens, etc and a gift card.
- Back To School Facebook/Instagram photo contest. Clients that come in for a hair service can enter a contest to take a “selfie” at school showing off their new look and hash tagging your business. The most creative photo (entered in good taste of course) wins a gift card, service, etc.
Here’s one last important point. No matter the promotion, how you present it makes an impact. Any marketing collateral that you create has to look the part. Find back to school images that are fun and on point with your brand message. Wording should be short, bold and to the point. Less is certainly more.
I hope these ideas get your creative juices flowing. Make this back to school season a memorable one for your customers and for your bottom line!